TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BuzzSumo

    Score9.9 out of 10
    N/ABuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts. BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

    $159

    per month

    Send Social Media

    Score7.5 out of 10
    N/ASend Social Media is a solution for managing, monitoring, tracking  and measuring marketing efforts. Users can post to over 30+ social media networks like Facebook, Twitter, LinkedIn, Google Plus, Pinterest, YouTube, SlideShare and more! Users can also manage their entire email marketing campaign as well as launch a mobile text messaging strategy. Additionally, users can monitor their brand across the web while measuring results with in-depth reports. This tool also enables users…

    $79

    Manage up to 200 profiles

    Pricing
    BuzzSumoSend Social Media
    Editions & Modules
    Content Creation
    $199
    per month
    PR & Comms
    $299
    per month
    Suite
    $499
    per month
    Enterprise
    $999
    per month
    Upgrade Your Account
    $79
    Manage up to 200 profiles
    Offerings
    Pricing Offerings
    BuzzSumoSend Social Media
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$39 manage up to 100 profiles
    Additional Details——
    More Pricing Information
    Community Pulse
    BuzzSumoSend Social Media
    Considered Both Products
    Cision
    No answer on this topic
    Send Social Media
    No answer on this topic
    Key User Insights
    Would buy again
    94%
    Would buy again
    17 Answers
    No answers on this topic
    Delivers good value for the price
    94%
    Delivers good value for the price
    15 Answers
    No answers on this topic
    Happy with the feature set
    94%
    Happy with the feature set
    17 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    18 Answers
    No answers on this topic
    Features
    BuzzSumoSend Social Media
    Listening/monitoring
    Comparison of Listening/monitoring features of BuzzSumo and Send Social Media
    Feature
    BuzzSumo
    -
    Ratings
    Send Social Media
    6.7
    1 Ratings
    13% below category average
    Boolean keyword searches00 Ratings6.01 Ratings
    Filtering out noise/spam00 Ratings6.01 Ratings
    Sentiment analysis00 Ratings8.01 Ratings
    Publishing
    Comparison of Publishing features of BuzzSumo and Send Social Media
    Feature
    BuzzSumo
    -
    Ratings
    Send Social Media
    9.0
    1 Ratings
    10% above category average
    Content planning and scheduling00 Ratings8.01 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings9.01 Ratings
    Engagement
    Comparison of Engagement features of BuzzSumo and Send Social Media
    Feature
    BuzzSumo
    -
    Ratings
    Send Social Media
    9.0
    1 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Marketing
    Comparison of Marketing features of BuzzSumo and Send Social Media
    Feature
    BuzzSumo
    -
    Ratings
    Send Social Media
    8.0
    1 Ratings
    3% above category average
    Content marketing00 Ratings8.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of BuzzSumo and Send Social Media
    Feature
    BuzzSumo
    -
    Ratings
    Send Social Media
    8.7
    1 Ratings
    4% above category average
    Twitter00 Ratings8.01 Ratings
    Facebook00 Ratings8.01 Ratings
    LinkedIn00 Ratings9.01 Ratings
    Google+00 Ratings9.01 Ratings
    Instagram00 Ratings9.01 Ratings
    Pinterest00 Ratings9.01 Ratings
    YouTube00 Ratings9.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of BuzzSumo and Send Social Media
    Feature
    BuzzSumo
    -
    Ratings
    Send Social Media
    8.0
    1 Ratings
    3% above category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Competitor analysis00 Ratings7.01 Ratings
    Account management
    Comparison of Account management features of BuzzSumo and Send Social Media
    Feature
    BuzzSumo
    -
    Ratings
    Send Social Media
    6.5
    1 Ratings
    20% below category average
    Role-based user permissions & privileges00 Ratings7.01 Ratings
    Mobile access00 Ratings6.01 Ratings
    Best Alternatives
    BuzzSumoSend Social Media
    Small Businesses
    Help a Reporter Out (HARO)
    Score5 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    Cision Communications Cloud
    Score8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Meltwater
    Score7.6 out of 10
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BuzzSumoSend Social Media
    Likelihood to Recommend
    9.4
    (34 ratings)
    7.0
    (1 ratings)
    Usability
    9.0
    (6 ratings)
    -
    (0 ratings)
    Support Rating
    8.4
    (7 ratings)
    -
    (0 ratings)
    User Testimonials
    BuzzSumoSend Social Media
    Likelihood to Recommend
    Cision
    Pros
    • The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).
    Cons
    • The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.
    Incentivized
    Read full review
    Send Social Media
    As a social media executive, I can plan and schedule content for the entire week (or month!) ensuring a consistent presence for all social media platforms. I can easily generate reports to track engagement and measure the success of social media strategy.
    Read full review
    Pros
    Cision
    • Monitors for client PR placements and notifies via email and Slack alerts
    • Helps us research potential journalists writing about the topics relevant to our clients
    • Displays trending web and social content clearly with relevant metrics
    • Allows us to view what's working for our clients' competitors in the media
    Incentivized
    Read full review
    Send Social Media
    • Easy to use due to frienly user interface
    • Saves time as it scedule the post
    • Manage, monitor, and publish content across multiple social media networks from a single dashboard.
    Read full review
    Cons
    Cision
    • Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
    • It could have better backlink data to include more backlinks that each content piece has.
    • One or two more pricing tiers might work.
    Incentivized
    Read full review
    Send Social Media
    • trial version duration is very less
    • Not have detailed features best for small buisness
    • quite expensive
    Read full review
    Usability
    Cision
    The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Support Rating
    Cision
    The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success
    Incentivized
    Read full review
    Send Social Media
    No answers on this topic
    Alternatives Considered
    Cision
    Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.
    I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.
    Incentivized
    Read full review
    Send Social Media
    Send Social Media alternatives that social media managers often consider:Hootsuite: A popular platform offering comprehensive social media management features, including scheduling, analytics, and team collaboration.Buffer: Known for its user-friendly interface and focus on content scheduling and queueing.Sprout Social: Offers powerful social listening and engagement tools along with scheduling and reporting functionalities.
    Read full review
    Return on Investment
    Cision
    • It has had a positive return as it has allowed us to create better content and gain popularity online.
    • Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
    • Helps us find influencers for campaigns.
    Incentivized
    Read full review
    Send Social Media
    • Since implementing Send Social Media, our client engagement has skyrocketed by 30%. We've seen a 20% rise in website traffic from social media referrals, translating to a significant boost in qualified leads.
    • The time saved on scheduling has allowed us to focus on strategic content creation, further amplifying our ROI.
    • This translated to a 15% increase in revenue and freed up time for strategic social media planning, leading to a 20% rise in follower engagement.
    Read full review
    ScreenShots