BuzzSumo vs. Traackr

Pros

• The real-time data unmatched and Buzzsumo is continually improving their tools and dashboards every year (we've noticed that their team listens to suggestions and often implements new features based on how our industry is evolving).

Cons

• The price is a little steep for us. We are a small advertising agency and have a lot of tools to consider to improve our efficiency. We just wish it was a little less expensive.

Incentivized

Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.

Incentivized

• Monitors for client PR placements and notifies via email and Slack alerts
• Helps us research potential journalists writing about the topics relevant to our clients
• Displays trending web and social content clearly with relevant metrics
• Allows us to view what's working for our clients' competitors in the media

Incentivized

• The influencer search function is very robust and the database extends to many different areas.
• The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
• Platform is very user-friendly. You don't need to be a technical expert to use it.

Incentivized

• Although I think it's hard, I'd like to see it being used for other mediums as well such as Twitch, etc.
• It could have better backlink data to include more backlinks that each content piece has.
• One or two more pricing tiers might work.

Incentivized

• Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
• Filters could be more granular or more importantly, customizable.

Incentivized

The interface is a little clunky for me, especially on mobile. However, the directions are clear and it didn't take long for me to figure out how to use it. I just wish that things were a little more streamlined.

Incentivized

The support we have received over the years has been wonderful. They have definitely demonstrated excellent customer service. We find the chat support to be the quickest and most useful for the day-to-day questions. A rep always responds very timely, answers our questions, and sends a follow-up to ensure we're maintaining success

Incentivized

Buffer is a tool that can be very useful for certain uses of Twitter, but in reality, it is very limited when you want to demand a little more. The pros actually weigh a lot, but the serious limitations in several regards do not allow us to give it a higher mark.

I consider that Buffer is a very useful tool that allows you to have an active presence on social networks without having to be glued to them all day. There are others, among which Hootsuite stands out.

Incentivized

• It has had a positive return as it has allowed us to create better content and gain popularity online.
• Though the cost is relatively high in my opinion, it has allowed us to make better organic content than we would have paid this cost on ads.
• Helps us find influencers for campaigns.

Incentivized

• Easy and ideal for any influencer strategy

Incentivized