CAKE’s Affiliate Marketing Software is offered to ensure accurate measurement, data security and support to attract new partners and build profitable relationships. CAKE's solution is designed to allow users to optimize an affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners. CAKE is a Perseus Group company, of Constellation Software.
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Everflow - Partner Marketing Platform
Score 7.1 out of 10
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Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch.
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Pricing
CAKE Affiliate Marketing Software
Everflow - Partner Marketing Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CAKE Affiliate Marketing Software
Everflow - Partner Marketing Platform
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Everflow Plus is our white glove service where we provide proactive support from taking you from pre-launch to hyperscaling your partner program.
I sometimes find Cake is a little laggy and the UI is old. With Everflow the graphics, User interface, and the way things are laid out are much easier to use. I prefer simple layouts as it makes training new staff much easier as everything is labeled correctly and makes common …
We had previously used CAKE and HasOffers (now TUNE) to run our affiliate network. We decided to make the switch to Everflow since TUNE was starting to lack features we needed and kept raising their prices. The Everflow team made our transition insanely easy, and support helped …
Everflow blows cake out of the water and is (in my opinion) still better than HasOffers. We selected Everflow because of the team behind the project, the amazing customer support we received even before migrating, and their capabilities with tracking.
Everflow is much, much better for mobile than the competitors above, but not as good when it comes to desktop campaigns or affiliate marketing. Or promo code marketing. Or email marketing.
I would say the area Everflow has been the best for us is in tracking affiliate and internal metrics for our campaigns and our external(brokered) campaigns. A scenario where I think it may not be best suited would be integrating with Shopify through API. I've had multiple times where the integration doesn't go as stated it would and had to troubleshoot. I've also run into issues with reporting being accurate with that integration specifically. (Which could be Shopify's fault as they don't play well with many platforms anyway. So could be their problem, not Everflow's just to clarify).
Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.
You can request a demo to better understand and experience all the features Everflow has to offer. While receiving the assistance you will be able to determine which tools adapt the most to your business needs and customer and integrate them. Everflow provides great marketing software and tracking resources to help your program grow faster.