CAKE Affiliate Marketing Software vs. Impact

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CAKE Affiliate Marketing Software
Score 8.0 out of 10
N/A
CAKE’s Affiliate Marketing Software is offered to ensure accurate measurement, data security and support to attract new partners and build profitable relationships. CAKE's solution is designed to allow users to optimize an affiliate marketing program through real-time insights into partner and campaign performance, customizable alerts, granular data and unique commission structures to reward partners. CAKE is a Perseus Group company, of Constellation Software.N/A
Impact
Score 6.8 out of 10
N/A
Impact Radius is a partner management platform from the company of the same name in Santa Barbara, California. The platform touts tag management without technical assistance for marketers, tracking of all media channels for multi-channel and mobile marketing, call tracking for inbound calls, and affiliate / partner program management capabilities. Central to the platform is the Partner Manager, with its pay-for-performance affiliate management capabilities.N/A
Pricing
CAKE Affiliate Marketing SoftwareImpact
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CAKE Affiliate Marketing SoftwareImpact
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CAKE Affiliate Marketing SoftwareImpact
Considered Both Products
CAKE Affiliate Marketing Software

No answer on this topic

Impact
Chose Impact
Impact is a far more fleshed-out version of Cake, with better partner recruitment capabilities and better reporting.
Features
CAKE Affiliate Marketing SoftwareImpact
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CAKE Affiliate Marketing Software
-
Ratings
Impact
6.8
2 Ratings
3% below category average
Dashboards00 Ratings6.92 Ratings
Standard reports00 Ratings6.82 Ratings
Custom reports00 Ratings6.82 Ratings
Partner performance analytics00 Ratings6.92 Ratings
Content Management Capabilties
Comparison of Content Management Capabilties features of Product A and Product B
CAKE Affiliate Marketing Software
-
Ratings
Impact
6.4
2 Ratings
5% below category average
Content management00 Ratings5.82 Ratings
Content sharing00 Ratings6.72 Ratings
Partner collaboration tools00 Ratings6.82 Ratings
Partner Lifecycle Management
Comparison of Partner Lifecycle Management features of Product A and Product B
CAKE Affiliate Marketing Software
-
Ratings
Impact
6.4
2 Ratings
6% below category average
Lead distribution00 Ratings6.01 Ratings
Co-op advertising00 Ratings6.01 Ratings
Partner discovery and onboarding00 Ratings7.02 Ratings
Referral tracking00 Ratings6.01 Ratings
Journey builder00 Ratings6.82 Ratings
Best Alternatives
CAKE Affiliate Marketing SoftwareImpact
Small Businesses

No answers on this topic

No answers on this topic

Medium-sized Companies

No answers on this topic

Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.0 out of 10
Enterprises

No answers on this topic

Salesforce Experience Cloud
Salesforce Experience Cloud
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CAKE Affiliate Marketing SoftwareImpact
Likelihood to Recommend
8.0
(1 ratings)
6.7
(21 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
CAKE Affiliate Marketing SoftwareImpact
Likelihood to Recommend
CAKE
CAKE is great for affiliates, but not the best for a large company with different types of offers and traffic
Read full review
Impact
Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.
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Pros
CAKE
  • Reporting across multiple verticals
  • Conversion data
  • Tcpa
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Impact
  • There are no hidden charges and tracking is instant and automated.
  • As an affiliate, Finding relevant offers and managing the programs is quite easy.
  • It has a great user interface which is quite easy to use and manage.
  • There is nearly zero downtime, which makes it much more efficient and reliable.
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Cons
CAKE
  • It’s a little outdated in terms of UI
  • There’s a bit of a learning curve
  • Refreshing from the browser tab
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Impact
  • User interface could be improved a little, as it is a quite difficult task to find the content or links
  • Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
  • New affiliates might find the onboarding process a little difficult
Read full review
Usability
CAKE
No answers on this topic
Impact
Impact has had a major impact on our business. It is pretty easy to use if you don't have multiple accounts with them, so be sure you keep things streamlined. Otherwise, it can be confusing if you have to bounce between different accounts you've applied to. While they are managed under a single login, they can be difficult to distinguish between when trying to see how successful your campaigns are.
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Support Rating
CAKE
No answers on this topic
Impact
We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.
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Alternatives Considered
CAKE
There’s no comparison between the two, Looker is amazing and blows CAKE out of the water
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Impact
First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use
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Return on Investment
CAKE
No answers on this topic
Impact
  • By using Impact we were able to increase the number of advertisers on our platform.
  • Delayed payments on the part of advertisers or Impact creates so many execution issues.
  • Multi regional campaigns helped us to increase our presens in the market.
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ScreenShots

Impact Screenshots

Screenshot of Impact.com