Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cakemail
Score 7.3 out of 10
N/A
CakeMail is an email marketing platform from the company of the same name in Montreal with users throughout North America and Europe, designed to be simple and elegant. Dedicated to small businesses and non-technical users, CakeMail's emphasis is the core features of list management, email design (templates), and basic behavior tracking for a modest price. A free trial is available for up to 30 days and 500 sends, after which Cakemail is available starting at $8 per month.N/A
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Pricing
CakemailKlaviyo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CakemailKlaviyo
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Features
CakemailKlaviyo
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cakemail
8.6
3 Ratings
5% above category average
Klaviyo
8.3
84 Ratings
6% above category average
WYSIWYG email editor8.01 Ratings8.174 Ratings
Dynamic content9.53 Ratings8.279 Ratings
Ability to test dynamic content8.93 Ratings7.974 Ratings
Landing pages9.02 Ratings8.02 Ratings
A/B testing9.13 Ratings8.775 Ratings
Mobile optimization10.02 Ratings8.780 Ratings
Email deliverability reporting8.13 Ratings8.083 Ratings
List management8.93 Ratings8.383 Ratings
Triggered drip sequences6.33 Ratings8.874 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cakemail
9.1
3 Ratings
15% above category average
Klaviyo
8.3
81 Ratings
10% above category average
Dashboards8.63 Ratings8.481 Ratings
Standard reports8.63 Ratings8.378 Ratings
Custom reports10.02 Ratings8.142 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Cakemail
9.4
2 Ratings
10% above category average
Klaviyo
-
Ratings
URL Validation9.02 Ratings00 Ratings
Link Tracking10.01 Ratings00 Ratings
Image Validation10.01 Ratings00 Ratings
Inbox Display10.01 Ratings00 Ratings
Email Accessibility Tools8.52 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Email Previews8.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cakemail
-
Ratings
Klaviyo
8.3
64 Ratings
7% above category average
Lead nurturing automation00 Ratings8.962 Ratings
Lead scoring and grading00 Ratings8.220 Ratings
Data quality management00 Ratings8.327 Ratings
Automated sales alerts and tasks00 Ratings7.825 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cakemail
-
Ratings
Klaviyo
8.3
6 Ratings
9% above category average
Calendaring00 Ratings8.36 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cakemail
-
Ratings
Klaviyo
8.9
62 Ratings
16% above category average
API00 Ratings8.858 Ratings
Role-based workflow & approvals00 Ratings8.625 Ratings
Customizability00 Ratings8.833 Ratings
Integration with Salesforce.com00 Ratings9.45 Ratings
Third-party software integrations00 Ratings8.86 Ratings
Best Alternatives
CakemailKlaviyo
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CakemailKlaviyo
Likelihood to Recommend
8.5
(3 ratings)
9.2
(84 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
CakemailKlaviyo
Likelihood to Recommend
Cakemail
Sometimes creativity is lacking in me and that is where Cakemail comes in and saves the day. I am glad that I can receive creative help from this awesome brand. The pricing is very affordable, in my opinion. It makes this platform a no-brainer!
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Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Pros
Cakemail
  • Their templates are easy to use and visually appealing
  • Visibility into our contact information is great
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Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
Read full review
Cons
Cakemail
  • An external package – like PHP support – Cake's component doesn't have that.
  • I'd like to be able to view my user click rate and click frequency at the same time, to be able to compare it – they don't offer that.
  • There's always room for improvement – but what Cakemail does well, it does very, very well.
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Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Likelihood to Renew
Cakemail
No answers on this topic
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Usability
Cakemail
No answers on this topic
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Support Rating
Cakemail
No answers on this topic
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Implementation Rating
Cakemail
No answers on this topic
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Alternatives Considered
Cakemail
I have used other email platforms before, but I think Cakemail is easier to use AND provides you with templates. For the other products I have tested out, you had to create your own templates from scratch. I like the ability to create from scratch, but on days where you lack the time or creativity, there are templates ready to go for you
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Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Return on Investment
Cakemail
  • Easily track the success of your email campaigns
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Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers