Item: Cakemail
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Cakemail for marketing emails that we send to our customers and prospects. With this software we are able to easily create emails from their provided templates (without needing knowledge of coding) and manage our contacts and lists through each of the campaigns that we run. Cakemail is used for newsletters, new product highlights, and other marketing emails.

Pros and Cons

Their templates are easy to use and visually appealing
Visibility into our contact information is great

Some reporting features could be enhanced for ease of use
Customer support - sometimes it is difficult to get a hold of them

Return on Investment

Easily track the success of your email campaigns

Alternatives Considered

Mailchimp, HubSpot CRM, Act-On Software and Pardot

I have used many other email marketing softwares. If you are looking for email and form capture information and not a full CRM, Cakemail, Mailchimp and Act-On are great solutions. They are great for smaller marketing teams and allow you to easily build and send out emails for a reasonable price. They also usually integrate with other tools like a CRM.

If you have a larger team that is able to use all of the capabilities of a tool like HubSpot or Pardot, those tools are also amazing. But, they have a much higher price point and many small teams fail to use them to their full potential because they don't have the time to do everything in those softwares.

Key Insights

Do you think Cakemail delivers good value for the price?

Yes

Are you happy with Cakemail's feature set?

Yes

Did Cakemail live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cakemail go as expected?

I wasn't involved with the implementation phase

Would you buy Cakemail again?

Yes

Other Software Used

HubSpot CRM, Act-On Software, Mailchimp

Likelihood to Recommend

For small marketing teams, or organizations without a marketing team, Cakemail is a great platform for email marketing. The templates make this tool easy to use without the need for coding knowledge and there is enough reporting information for small teams. Easily manage your contacts and get your companies name in front of your audience.

Make your email marketing email fun-fetti with Cakemail

Overall Satisfaction with Cakemail