Campaigner vs. Drupal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Campaigner
Score 2.0 out of 10
N/A
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. Campaigner advanced features include A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.
$14
per month
Drupal
Score 7.0 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Pricing
CampaignerDrupal
Editions & Modules
Essentials
$14
per month
Advanced
$35
per month
No answers on this topic
Offerings
Pricing Offerings
CampaignerDrupal
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CampaignerDrupal
Features
CampaignerDrupal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Campaigner
6.3
4 Ratings
24% below category average
Drupal
-
Ratings
WYSIWYG email editor8.04 Ratings00 Ratings
Dynamic content4.04 Ratings00 Ratings
Ability to test dynamic content4.04 Ratings00 Ratings
Landing pages8.02 Ratings00 Ratings
A/B testing3.03 Ratings00 Ratings
Mobile optimization7.04 Ratings00 Ratings
Email deliverability reporting6.04 Ratings00 Ratings
List management8.04 Ratings00 Ratings
Triggered drip sequences9.02 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Campaigner
4.7
4 Ratings
48% below category average
Drupal
-
Ratings
Dashboards5.01 Ratings00 Ratings
Standard reports8.04 Ratings00 Ratings
Custom reports1.03 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Campaigner
-
Ratings
Drupal
8.1
74 Ratings
1% below category average
Role-based user permissions00 Ratings8.174 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Campaigner
-
Ratings
Drupal
7.6
69 Ratings
2% below category average
API00 Ratings7.264 Ratings
Internationalization / multi-language00 Ratings8.160 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Campaigner
-
Ratings
Drupal
6.5
78 Ratings
18% below category average
WYSIWYG editor00 Ratings6.171 Ratings
Code quality / cleanliness00 Ratings8.175 Ratings
Admin section00 Ratings6.878 Ratings
Page templates00 Ratings5.577 Ratings
Library of website themes00 Ratings5.468 Ratings
Mobile optimization / responsive design00 Ratings6.572 Ratings
Publishing workflow00 Ratings6.876 Ratings
Form generator00 Ratings6.372 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Campaigner
-
Ratings
Drupal
6.5
77 Ratings
13% below category average
Content taxonomy00 Ratings6.971 Ratings
SEO support00 Ratings6.272 Ratings
Bulk management00 Ratings6.367 Ratings
Availability / breadth of extensions00 Ratings6.570 Ratings
Community / comment management00 Ratings6.569 Ratings
Best Alternatives
CampaignerDrupal
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CampaignerDrupal
Likelihood to Recommend
2.0
(5 ratings)
6.0
(84 ratings)
Likelihood to Renew
9.0
(1 ratings)
1.0
(19 ratings)
Usability
5.0
(2 ratings)
6.6
(18 ratings)
Availability
-
(0 ratings)
9.7
(3 ratings)
Performance
-
(0 ratings)
8.9
(2 ratings)
Support Rating
1.0
(2 ratings)
1.0
(5 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
6.0
(2 ratings)
Implementation Rating
-
(0 ratings)
5.1
(4 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
CampaignerDrupal
Likelihood to Recommend
Ziff Davis Inc
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
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Open Source
If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
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Pros
Ziff Davis Inc
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Read full review
Open Source
  • Drag and drop functionality is easy to use
  • Easy to switch between straight text and HTML content
  • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
  • Solid user experience where it's clear how to navigate the platform
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Cons
Ziff Davis Inc
  • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
  • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
  • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
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Open Source
  • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
  • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
  • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
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Likelihood to Renew
Ziff Davis Inc
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
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Open Source
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
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Usability
Ziff Davis Inc
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
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Open Source
As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
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Reliability and Availability
Ziff Davis Inc
No answers on this topic
Open Source
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
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Performance
Ziff Davis Inc
No answers on this topic
Open Source
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
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Support Rating
Ziff Davis Inc
Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
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Open Source
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
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In-Person Training
Ziff Davis Inc
No answers on this topic
Open Source
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
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Online Training
Ziff Davis Inc
No answers on this topic
Open Source
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
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Implementation Rating
Ziff Davis Inc
No answers on this topic
Open Source
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
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Alternatives Considered
Ziff Davis Inc
MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
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Open Source
Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
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Scalability
Ziff Davis Inc
No answers on this topic
Open Source
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
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Return on Investment
Ziff Davis Inc
  • We are able to sell Campaigner as a premium feature
  • The plans can be a bit pricey
  • We do cover cost by using their flexible "bucket" model.
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Open Source
  • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
  • It has become much much faster and easier for us to launch a new project due to reusability
  • Configuration management in Drupal helps greatly with CI/CD, saves us costs
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ScreenShots