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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campaigner

    Score2 out of 10
    N/ACampaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. Campaigner advanced features include A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

    $14

    per month

    HiConversion

    Score10 out of 10
    N/AHiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
    Pricing
    CampaignerHiConversion
    Editions & Modules
    Essentials
    $14
    per month
    Advanced
    $35
    per month
    Community Edition
    Sponsored Trial
    Per website
    Enterprise
    Custom Quote
    Based on revenue and traffic volume
    Offerings
    Pricing Offerings
    CampaignerHiConversion
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Features
    CampaignerHiConversion
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campaigner and HiConversion
    Feature
    Campaigner
    6.3
    4 Ratings
    24% below category average
    HiConversion
    -
    Ratings
    WYSIWYG email editor8.04 Ratings00 Ratings
    Dynamic content4.04 Ratings00 Ratings
    Ability to test dynamic content4.04 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing3.03 Ratings00 Ratings
    Mobile optimization7.04 Ratings00 Ratings
    Email deliverability reporting6.04 Ratings00 Ratings
    List management8.04 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campaigner and HiConversion
    Feature
    Campaigner
    4.7
    4 Ratings
    47% below category average
    HiConversion
    -
    Ratings
    Dashboards5.01 Ratings00 Ratings
    Standard reports8.04 Ratings00 Ratings
    Custom reports1.03 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Campaigner and HiConversion
    Feature
    Campaigner
    -
    Ratings
    HiConversion
    8.6
    2 Ratings
    2% above category average
    a/b experiment testing00 Ratings9.02 Ratings
    Split URL testing00 Ratings8.01 Ratings
    Multivariate testing00 Ratings8.02 Ratings
    Multi-page/funnel testing00 Ratings9.02 Ratings
    Cross-browser testing00 Ratings9.02 Ratings
    Mobile app testing00 Ratings8.01 Ratings
    Test significance00 Ratings9.02 Ratings
    Visual / WYSIWYG editor00 Ratings8.01 Ratings
    Advanced code editor00 Ratings8.02 Ratings
    Preview mode00 Ratings8.02 Ratings
    Test duration calculator00 Ratings9.01 Ratings
    Experiment scheduler00 Ratings9.01 Ratings
    Experiment workflow and approval00 Ratings9.01 Ratings
    Dynamic experiment activation00 Ratings9.01 Ratings
    Client-side tests00 Ratings9.02 Ratings
    Mutually exclusive tests00 Ratings8.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Campaigner and HiConversion
    Feature
    Campaigner
    -
    Ratings
    HiConversion
    8.3
    2 Ratings
    6% below category average
    Standard visitor segmentation00 Ratings8.01 Ratings
    Behavioral visitor segmentation00 Ratings8.01 Ratings
    Traffic allocation control00 Ratings9.02 Ratings
    Website personalization00 Ratings8.02 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Campaigner and HiConversion
    Feature
    Campaigner
    -
    Ratings
    HiConversion
    8.5
    2 Ratings
    2% below category average
    Heatmap tool00 Ratings8.02 Ratings
    Click analytics00 Ratings9.02 Ratings
    Scroll maps00 Ratings8.01 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Conversion tracking00 Ratings9.02 Ratings
    Goal tracking00 Ratings9.01 Ratings
    Test reporting00 Ratings9.01 Ratings
    Results segmentation00 Ratings9.02 Ratings
    CSV export00 Ratings8.02 Ratings
    Experiments results dashboard00 Ratings8.02 Ratings
    Best Alternatives
    CampaignerHiConversion
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    AB Tasty
    Score8.6 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaignerHiConversion
    Likelihood to Recommend
    2.0
    (5 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    5.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    CampaignerHiConversion
    Likelihood to Recommend
    Ziff Davis Inc
    Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
    Incentivized
    Read full review
    HiConversion
    HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
    Incentivized
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    Pros
    Ziff Davis Inc
    • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
    • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
    • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
    Read full review
    HiConversion
    • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
    • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
    • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
    Incentivized
    Read full review
    Cons
    Ziff Davis Inc
    • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
    • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
    • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
    Incentivized
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    HiConversion
    • Nothing but Increase marketing to better explain the technology.
    Incentivized
    Read full review
    Likelihood to Renew
    Ziff Davis Inc
    I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
    Read full review
    HiConversion
    No answers on this topic
    Usability
    Ziff Davis Inc
    Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Support Rating
    Ziff Davis Inc
    Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
    Incentivized
    Read full review
    HiConversion
    No answers on this topic
    Alternatives Considered
    Ziff Davis Inc
    MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
    Incentivized
    Read full review
    HiConversion
    We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
    Incentivized
    Read full review
    Return on Investment
    Ziff Davis Inc
    • We are able to sell Campaigner as a premium feature
    • The plans can be a bit pricey
    • We do cover cost by using their flexible "bucket" model.
    Incentivized
    Read full review
    HiConversion
    • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
    • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
    • The tool was easy to get started with, and I see results, which is important to me.
    Incentivized
    Read full review
    ScreenShots