TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campaigner

    Score2 out of 10
    N/ACampaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. Campaigner advanced features include A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

    $14

    per month

    Square Customers

    Score8.7 out of 10
    N/ASquare's Customer Engagement Suite, or Square Customers, is a suite of solutions that enables Square users to connect with existing customers, reach new ones, and grow relationships using tools that integrate with Square Point of Sale and Square Online.

    $0

    Pricing
    CampaignerSquare Customers
    Editions & Modules
    Essentials
    $14
    per month
    Advanced
    $35
    per month
    Customer Directory
    $0
    Gift Card Starter Pack
    $2
    per card (plus 2.6% + 10¢ processing fee)
    Email Marketing
    starting $15
    per month
    Text Message Marketing
    starting at $10
    per month
    Loyalty
    starting at $45
    per month
    Quick Cards
    from 99c
    per card (plus 2.6% + 10¢ processing fee)
    Custom Cards
    from 81c
    per card (plus 2.6% + 10¢ processing fee)
    Offerings
    Pricing Offerings
    CampaignerSquare Customers
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    CampaignerSquare Customers
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campaigner and Square Customers
    Feature
    Campaigner
    6.3
    4 Ratings
    24% below category average
    Square Customers
    -
    Ratings
    WYSIWYG email editor8.04 Ratings00 Ratings
    Dynamic content4.04 Ratings00 Ratings
    Ability to test dynamic content4.04 Ratings00 Ratings
    Landing pages8.02 Ratings00 Ratings
    A/B testing3.03 Ratings00 Ratings
    Mobile optimization7.04 Ratings00 Ratings
    Email deliverability reporting6.04 Ratings00 Ratings
    List management8.04 Ratings00 Ratings
    Triggered drip sequences9.02 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campaigner and Square Customers
    Feature
    Campaigner
    4.7
    4 Ratings
    47% below category average
    Square Customers
    -
    Ratings
    Dashboards5.01 Ratings00 Ratings
    Standard reports8.04 Ratings00 Ratings
    Custom reports1.03 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    7.1
    4 Ratings
    10% below category average
    Customer data management / contact management00 Ratings9.04 Ratings
    Workflow management00 Ratings8.13 Ratings
    Territory management00 Ratings5.33 Ratings
    Opportunity management00 Ratings4.02 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.53 Ratings
    Contract management00 Ratings8.04 Ratings
    Quote & order management00 Ratings6.94 Ratings
    Interaction tracking00 Ratings7.74 Ratings
    Channel / partner relationship management00 Ratings5.83 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    6.8
    2 Ratings
    12% below category average
    Case management00 Ratings7.32 Ratings
    Call center management00 Ratings6.82 Ratings
    Help desk management00 Ratings6.32 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    8.9
    2 Ratings
    14% above category average
    Lead management00 Ratings8.92 Ratings
    Email marketing00 Ratings8.92 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    7.9
    3 Ratings
    3% above category average
    Task management00 Ratings5.73 Ratings
    Billing and invoicing management00 Ratings9.53 Ratings
    Reporting00 Ratings8.43 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    8.7
    2 Ratings
    13% above category average
    Forecasting00 Ratings8.02 Ratings
    Pipeline visualization00 Ratings9.02 Ratings
    Customizable reports00 Ratings9.02 Ratings
    Customization
    Comparison of Customization features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    6.9
    2 Ratings
    10% below category average
    Custom fields00 Ratings3.72 Ratings
    Scripting environment00 Ratings7.01 Ratings
    API for custom integration00 Ratings10.01 Ratings
    Security
    Comparison of Security features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    9.5
    3 Ratings
    12% above category average
    Single sign-on capability00 Ratings10.01 Ratings
    Role-based user permissions00 Ratings9.03 Ratings
    Social CRM
    Comparison of Social CRM features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    6.6
    2 Ratings
    13% below category average
    Social data00 Ratings6.32 Ratings
    Social engagement00 Ratings6.82 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    6.0
    1 Ratings
    23% below category average
    Marketing automation00 Ratings10.01 Ratings
    Compensation management00 Ratings2.01 Ratings
    Platform
    Comparison of Platform features of Campaigner and Square Customers
    Feature
    Campaigner
    -
    Ratings
    Square Customers
    9.0
    3 Ratings
    17% above category average
    Mobile access00 Ratings9.03 Ratings
    Best Alternatives
    CampaignerSquare Customers
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaignerSquare Customers
    Likelihood to Recommend
    2.0
    (5 ratings)
    8.7
    (4 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    5.0
    (2 ratings)
    9.6
    (3 ratings)
    Support Rating
    1.0
    (2 ratings)
    7.6
    (3 ratings)
    User Testimonials
    CampaignerSquare Customers
    Likelihood to Recommend
    Ziff Davis Inc
    Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
    Incentivized
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    Block, Inc (Square)
    Square is absolutely brilliant if you are just starting out and your business has both an in-person and an online component to it, as Square will solve both in-person POS and online booking/billing. Square also offers the option to create a free website for your company, though it is a very basic site, if you don't have a website yet, this is a VERY helpful option, as it takes away a huge cost. Square allowed us to be up and running in no time, taking away the need to worry about an expensive appointment-setting add-on from our current website provider (Square integrates quite nicely with our current site). Square is probably less ideal for more advanced users or companies with a need for more detailed inventory/service management. But even then, Square will more than likely be able to get the job done!
    Incentivized
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    Pros
    Ziff Davis Inc
    • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
    • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
    • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
    Read full review
    Block, Inc (Square)
    • Sales pipeline
    • Customer engagement
    • Marketing
    Incentivized
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    Cons
    Ziff Davis Inc
    • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
    • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
    • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
    Incentivized
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    Block, Inc (Square)
    • Some of the build quality on the peripherals could feel a bit better.
    • Have more options for businesses with more credit card transactions such as monthly or discounted per transaction once a certain number is reached.
    • Have functionality to allow for a typed card number without the higher fee if the software verifies there is a hardware/read error with the card.
    Incentivized
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    Likelihood to Renew
    Ziff Davis Inc
    I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
    Read full review
    Block, Inc (Square)
    No answers on this topic
    Usability
    Ziff Davis Inc
    Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
    Incentivized
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    Block, Inc (Square)
    The user interface is easy to navigate - that's not always the case for some software! I look for something that is intuitive, easy to use, and doesn't take a ton of training to get up and running quickly.
    Incentivized
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    Support Rating
    Ziff Davis Inc
    Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
    Incentivized
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    Block, Inc (Square)
    Square is mostly focused on FAQs and online support, and they do a very good job creating a rich knowledge base. But, if you are not very tech savvy, it could be easy to feel a bit overwhelmed. I would recommend that they add a direct line or chat feature to call, rather than email or Knowledge base first. This might be due to staffing issues at Square, so perhaps it is the best they can do for now.
    Incentivized
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    Alternatives Considered
    Ziff Davis Inc
    MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
    Incentivized
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    Block, Inc (Square)
    A lot easier to use than Infusionsoft!!
    Incentivized
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    Return on Investment
    Ziff Davis Inc
    • We are able to sell Campaigner as a premium feature
    • The plans can be a bit pricey
    • We do cover cost by using their flexible "bucket" model.
    Incentivized
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    Block, Inc (Square)
    • This has allowed me to accept credit / debit transactions without having to have a monthly subscription to a service and lose money on times of no to little use, allowing me to have a broader customer range as checks are risky.
    • All of my initial equipment was free and there were no startup costs so my return was immediate.
    • The small fee taken out of the transaction is very much worth the ability to accept nearly all plastic transactions.
    Incentivized
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    ScreenShots