S&P Capital IQ vs. Hitwise (discontinued)

Cap IQ is well suited for analyzing security pricing and valuation, tracking stock performance over time, looking up comparable transactions, and analyzing valuations on an industry basis. The service is also well suited for charting and data analysis purposes.

Incentivized

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

• On-demand reliable financial data either through the platform or through the Excel Plug-In
• Great user interface, intuitive to use
• Great help desk function, quick and responsive
• Excellent auditability of financial data with easy traceback to source documents

Incentivized

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• The scope and depth of the collected data can be increased.
• The UI with little icons and buttons may be difficult at first but may become intuitive. The UI isn't horrible but might be better.
• Global data coverage, but US and UK markets have the greatest details. MENA and APAC lack.

Incentivized

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

[It's the] best ever.

Incentivized

S&P CIQ Pro has great data, however, the new pro version is currently difficult to use given how slow the data is to process

Incentivized

We had Capital IQ in addition to Bloomberg. It was much easier for a new person to use Capital IQ than Bloomberg. The ease of use was a huge selling point for us. Yahoo finance on the other hand is free, but you cannot gather all the data you may need in one location like you can in Capital IQ.

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

• S&P Capital IQ contributes to a more comprehensive analysis of companies when making decisions on how best to market them to potential buyers.
• S&P Capital IQ has enabled my company to be more efficient in learning about and valuing companies.
• Due to the quality and reliability of information S&P Capital IQ has, it is saving my company large amounts of time.

Incentivized

• Media planning
• SEO

Incentivized