S&P Capital IQ vs. Hitwise (discontinued)

Cap IQ is well suited for analyzing security pricing and valuation, tracking stock performance over time, looking up comparable transactions, and analyzing valuations on an industry basis. The service is also well suited for charting and data analysis purposes.

Incentivized

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

• Plugins that change and analyze analysis improve it.
• Capital IQ is user-driven, unlike other market participants, which helps streamline the dashboard and acquire accurate data.
• Any report or analysis delivers the most in fewest words. In this data-driven world.

Incentivized

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• S&P Capital IQ's add-in slows down my Excel when I incorporate formulas into it.
• S&P Capital IQ's algorithms don't necessarily look in the footnotes of company filings, which can make for a less robust analysis of financials and multiples than desired.
• The user interface is not very user-friendly and thus makes maximizing the software's features difficult. It could be more intuitive to use and not so busy (e.g. not so many small icons on one web page). The S&P Capital IQ support team, however, is always available and very helpful.

Incentivized

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

[It's the] best ever.

Incentivized

We had Capital IQ in addition to Bloomberg. It was much easier for a new person to use Capital IQ than Bloomberg. The ease of use was a huge selling point for us. Yahoo finance on the other hand is free, but you cannot gather all the data you may need in one location like you can in Capital IQ.

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

• We were a boutique investment bank, so it helped multiple people doing their job at the same time instead of waiting for a turn on the Bloomberg terminal.
• Brought more interactive reports in PDF format to the table.
• Saved some money, if I have to go basic.

Incentivized

• Media planning
• SEO

Incentivized