Captora (discontinued) vs. Klue

If you want to quickly create large numbers of pages across a lot of keyword groups, I have no idea how you would do it unless you used a tool like Captora.

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.

• Great Customer Support. The team is very responsive to our needs and always follows up with action items from our meetings and calls. I think this comes down to the people they hire and their willingness to create customer relationships. Ask for Steve as your CSM.
• Competitive insights are great as Captora consolidates all of your competitor data into a single view. You can then tag different ideas for your content team or just view on periodic basis to see what the competition is up to.
• Getting campaigns at scale. Captora does a great job in helping your team scale campaigns fast. Part of this is due to the ease of use (once you get trained) and the other part is due to the content team and algorithms behind the product. You can scale to hundreds of campaigns within weeks if you desire.

Incentivized

• Battlecards
• competitive intelligence
• email updates

Incentivized

• Would be great to get integrated reports to show how our pages are performing, end-to-end, across all funnel areas.
• Some of our pages are not pretty, which is mostly on us. Would be great if Captora has some kind of page effectiveness score to help us improve our high traffic pages.

• Doesn't currently capture reviews (like this one).
• Battle card templates are limited.
• Push alerts when changes occur on tracked pages.

The ROI has been proven out with Salesforce reporting.

We have not seen anything that compares to Captora from an apples to apples perspective

Incentivized

Owler's email updates are slightly stronger

Incentivized

• The biggest area that Captora has brought to us is over all reach. With Captora we are getting in front of more prospects, faster. Captora is helping us drive more traffic to our website and more inbound leads. On the paid side, we are able to understand what content converts and make smarter decisions in the long run.

Incentivized

• Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
• Given our deal size, the payback/ROI is virtually instant.
• The entire company is more in tune with the competitive landscape.