Item: Klue
Rating: 9
Author: Jeff Epstein

Overall Satisfaction with Klue

Use Cases and Deployment Scope

Owned by the product marketing team, Klue is a vital competitive intelligence tool that ultimately serves the needs of our sales and product teams. Klue helps us track publicly available CI, add our own intel gathered from various sources, catalog our CI and make it shareable and consumable for our internal audiences. Without it, the effort required to source, catalog, and distribute CI would be unmanageable.

Pros and Cons

Pros

Gathering publicly available intelligence - news, blogs, reports, etc.
Organizing intel into customized, meaningful buckets by the competitor.
Creating useful battle cards for sales.
Capturing news and info as you come across it online.

Cons

Doesn't currently capture reviews (like this one).
Battle card templates are limited.
Push alerts when changes occur on tracked pages.

Return on Investment

Helped navigate competitive sales opportunities and deflect objections while laying landmines of our own.
Given our deal size, the payback/ROI is virtually instant.
The entire company is more in tune with the competitive landscape.

Alternatives Considered

Kompyte

Klue seems much easier to use, and also had a better engagement experience during our trial period. They're insanely customer focused.

Other Software Used

Zoom, Marketo, Microsoft Office 365

Likelihood to Recommend

If you're in a space with more than 1 or 2 competitors, you need Klue to help you keep track of them. Otherwise, you'll be spending too much energy doing that and you'll be likely to miss important information. It makes light work out of keeping battle cards up to date, relevant, and accessible for your sales team.

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Indispensable competitive intelligence platform