Adverity vs. CData DBAmp

Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.

Incentivized

Well suited as an inexpensive tool as "middleware" between your on-prem or hosted SQL Server. Not sure how well it will translate to cloud-based SQL as a platform (Azure SQL) as it relies on linked servers. This tool only applies to Salesforce CRM - not Marketing Cloud. For writing back to Salesforce we did run into Salesforce resource limitations when extensive triggers existed on the objects.

Incentivized

• User-friendly report setup and ingestion
• Easy integration with multiple data endpoints, making it easy for users to drive value
• Incredible customer support, allowing users (regardless of technical background) to act like power-users

Incentivized

• Connects & Links to Salesforce CRM databases - including custom objects.
• Built in procedures to create copies of the database on SQL Server.
• Built in procedures to Add, Update, and Delete data within Salesforce CRM.
• Great Technical Support.

Incentivized

• Rigid data visualization tools
• Transformations are locked in to Adverity-specific ways of enriching data
• No integrations with standard tool sets like dbt or SQL

Incentivized

• Because it uses Linked Servers, not sure how this will work in Azure SQL.
• Replicated tables are based on user security - this means you have to pay for a license to set this up.
• There is no built-in function to skip tables or fields on secured tables. This has to be done on the CRM side for fields and we built a function to skip tables in the replication logic.

Incentivized

Very good and organized data. Easy to use and good at communicating. Rarely run into problems and they are good at explaining when problems arise due to others api issues. Good notes and guides on how to use and very easy user interface to help there clients use there site.

Incentivized

Previously I had never really used a tool like this, only using software such as GA to look at any insights and review performance. So I think that the combined view of having all of the data sets (Which in my role I wouldn't always particularly have access to), was really useful. As an individual who was optimising our clients websites it meant that I was really able to prioritise what was important, but also have a great view of absolutely all activity that was happening

Incentivized

• Adverity has saved hundreds of man hours per month in reporting and data aggregation. I can think of no solution we've onboarded that has saved so much human capital expense for so little effort in setup and maintenance.

Incentivized

• Enabled automated marketing segments which enabled automated email series.
• Helped us solicit donations for the right amount at the right time.
• Helped us take on new marketing and fundraising campaigns without adding staff.

Incentivized