Cengage MindTap vs. HubSpot Academy

We started using the application optimally at the beginning as a digital learning and consultation platform. In it we imported all kinds of bibliographic material so that students could access them with the ease of a tap. The application is perfect for those instructors who are not beginners in HTML. In that case, the application very practically allows them to create a complete course in the shortest possible time because it has a state-of-the-art instructional design. It was excellent for unifying all the basic course plans between teachers teaching the same subject, giving the advantage that all courses at the same level would have exactly the same information and nothing would be overlooked

Incentivized

I would recommend HubSpot Academy as an 8. It is an 8 because it is very informative and a great start for learning HubSpot CRM. There is every topic you can think of with informative videos, interactive learnings, and practice quizzes. Topics like workflows, email marketing, sequences, etc. However, sometimes the videos are very long. They are more effective when they are shorter and there is more of them. It is a hit or miss when that happens. Also, the trainings do not go into great detail so it is better for starting learning the basics and functions.

Incentivized

• digital textbook platform with accessibility tools (read-aloud, note taking)
• interactive exercises and practice tools
• assessments including self-check quizzes and customizable exams
• LTI integration to pass grade information to learning management system
• excellent support for faculty

Incentivized

• Marketing and sales tips that can be implemented right away
• Virtual learning environment that offers flexibility
• Certified training respected in the sales vertical
• Free to those who use HubSpot CRM
• Clear, concise courses
• Expanded library of sales and marketing courses

Incentivized

• The biggest issue our first-time users have with Mindtap is that ad/pop-up blockers often stop the tool from opening. (Mindtap typically opens in a new window vs inside the LMS) This leads to a lot of initial frustration amongst the students early in the course.
• MindTap lacks a really strong set of roles outside of Instructor and Student. There is no Teaching Assistant role or and IT/Course Builder role. Additionally setting up students workers as TAs in one course while they may be a student in another concurrently has been more than a little cumbersome.
• The UI is a bit dated and it doesn't implement many responsive web design features, though this can typically be worked around by downloading the free app.
• The mobile app experience is not as strong for Instructors as it is for students.

Incentivized

• Missing actual workshops on some of the premium features of HubSpot
• Pace of updates and new platforms features might be missing from the existing learning content at the time.
• Having the actual lessons in written format

Incentivized

It's hard to imagine not renewing it as the professors would not want to go back to the way their courses were previously populated. The only thing that would cause us to change would be in the textbook changed and the new company offered a better tool

Incentivized

The platform is free, nothing to renew

Incentivized

Very easy to use.

Incentivized

For HubSpot Academy's usability, I rate it a 9 because it is very simple and easy to use. HubSpot Academy is very user friendly. You can pick a category like "email marketing" then you will have an intro video, follow up detail videos, practice quizzes, interactive practices, and some sections have a certification quiz at the end. It is very easy to navigate sections. The only reason I rate the usability a 9 instead of a 10 is because sometimes HubSpot Academy does not register the interactive practices.

Incentivized

The effort from them always feels strong - I'd just recommend they be more prepared for OS (mac) and LMS (blackboard) upgrades

Incentivized

It worked seamlessly with Blackboard

Incentivized

MindTap is the only learning software I currently use, but in the past I have used Pearson and McGraw Hill learning content. All of these companies are progresses at a similar rate and making great improvements to their educational materials. MindTap, in my opinion has the best customer service support and representatives in the business. Our rep. has been very responsive.

Incentivized

I think it goes straight to the point. It doesn't have a million courses but it's enough with the ones they have because they're amazing.

Incentivized

• The positive impact is to help students practice statistics to solve business problems.
• The negative side is that the pricing might be too high compared to other free options available, even though the free options might not have the same features MindTap has.

Incentivized

• Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
• Provided more standard and robust training to new hires, allowing for more consistent customer experience

Incentivized