The value of HubSpot Academy
October 06, 2022

The value of HubSpot Academy

Gregory Taylor | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with HubSpot Academy

HubSpot Academy offers a detailed and relevant sales & marketing education programs to further enhance the skillset of a sales professional. Generally, the tool is used to develop strategies for cold calling, onboarding, customer data collection and customer retention. I used this tool frequently, perhaps monthly, to glean useful and measurable information to increase my gross profit margin.
  • Marketing and sales tips that can be implemented right away
  • Virtual learning environment that offers flexibility
  • Certified training respected in the sales vertical
  • Free to those who use HubSpot CRM
  • Clear, concise courses
  • Expanded library of sales and marketing courses
  • The duration of some courses is pretty long. Some material can be consolidated so the course doesn't run so long.
  • I've taken a couple of courses where the instructors move too quickly. This can be challenging for someone new to using the platform or even to sales.
  • Those new to the sales or marketing role may not fully understand the inbound methodology of HS Academy. Perhaps "real life" scenarios can better demonstrate the effectiveness of this approach.
  • Quality and relevant content
  • Flexible course schedule
  • Certification
  • Course length/duration can vary and occupy too much time for the sales team.
  • Some courses can be consolidated; may be duplicate learnings between two different courses
  • Certificates expire after 1-2 years
Salesforce does offer instructor-led or self-paced learning and the certifications weigh pretty heavily with customers and employers. I think HS Academy provides comparable learning with an opportunity for attendees to implement new tactics and strategies into their routine. The real word examples are relevant and smart, and HS Academy offers various scenario-based learning to give attendees to see the methodology used in different environments.

Do you think HubSpot Academy delivers good value for the price?

Yes

Are you happy with HubSpot Academy's feature set?

Yes

Did HubSpot Academy live up to sales and marketing promises?

Yes

Did implementation of HubSpot Academy go as expected?

Yes

Would you buy HubSpot Academy again?

Yes

As a 20+ year sales professional, I have found HS Academy to be an effective learning tool. It offers a comprehensive look and demonstration of the inbound methodology and how to implement strategies into one's sales process. The cold calling information was extremely helpful as it helped me with tactics to easily overcome initial objections and get a meeting with the decision maker. I believe HS Academy offers a plethora of coursework for various levels of sales and marketing professionals.