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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MindTap

    Score9 out of 10
    N/AMindTap is an eLearning course management solution from Cengage, a digital learning content and technology provider. For educators, it includes pre-made interactive course materials (such as homework assignments, assessments, etc.), analytics around student engagement and performance, and the ability to customize courses. For students, MindTap offers a mobile app to access eBooks, flashcards, quizzes, grades, and due date reminders.N/A

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    MindTapOutboundEngine
    Editions & Modules
    No answers on this topic
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    MindTapOutboundEngine
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup fee$99 per user
    Additional Details—More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    MindTapOutboundEngine
    Considered Both Products
    Cengage
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    6 Answers
    75%
    Would buy again
    42 Answers
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    75%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    86%
    Happy with the feature set
    6 Answers
    75%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    5 Answers
    67%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    86%
    Implementation went as expected
    6 Answers
    84%
    Implementation went as expected
    47 Answers
    Features
    MindTapOutboundEngine
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cengage MindTap and OutboundEngine
    Feature
    Cengage MindTap
    -
    Ratings
    OutboundEngine
    5.9
    50 Ratings
    22% below category average
    Mobile optimization00 Ratings8.643 Ratings
    Email deliverability reporting00 Ratings3.050 Ratings
    List management00 Ratings6.044 Ratings
    Lead Management
    Comparison of Lead Management features of Cengage MindTap and OutboundEngine
    Feature
    Cengage MindTap
    -
    Ratings
    OutboundEngine
    5.3
    38 Ratings
    23% below category average
    Automated sales alerts and tasks00 Ratings5.338 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Cengage MindTap and OutboundEngine
    Feature
    Cengage MindTap
    -
    Ratings
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    Social sharing and campaigns00 Ratings10.048 Ratings
    Best Alternatives
    MindTapOutboundEngine
    Small Businesses
    No answers on this topic
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    No answers on this topic
    LocaliQ
    Score8.6 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MindTapOutboundEngine
    Likelihood to Recommend
    9.5
    (8 ratings)
    10.0
    (61 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    7.0
    (2 ratings)
    Usability
    10.0
    (1 ratings)
    7.6
    (7 ratings)
    Availability
    -
    (0 ratings)
    8.8
    (27 ratings)
    Support Rating
    9.9
    (3 ratings)
    7.9
    (24 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MindTapOutboundEngine
    Likelihood to Recommend
    Cengage
    We started using the application optimally at the beginning as a digital learning and consultation platform. In it we imported all kinds of bibliographic material so that students could access them with the ease of a tap. The application is perfect for those instructors who are not beginners in HTML. In that case, the application very practically allows them to create a complete course in the shortest possible time because it has a state-of-the-art instructional design. It was excellent for unifying all the basic course plans between teachers teaching the same subject, giving the advantage that all courses at the same level would have exactly the same information and nothing would be overlooked
    Incentivized
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Pros
    Cengage
    • digital textbook platform with accessibility tools (read-aloud, note taking)
    • interactive exercises and practice tools
    • assessments including self-check quizzes and customizable exams
    • LTI integration to pass grade information to learning management system
    • excellent support for faculty
    Incentivized
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Cons
    Cengage
    • The biggest issue our first-time users have with Mindtap is that ad/pop-up blockers often stop the tool from opening. (Mindtap typically opens in a new window vs inside the LMS) This leads to a lot of initial frustration amongst the students early in the course.
    • MindTap lacks a really strong set of roles outside of Instructor and Student. There is no Teaching Assistant role or and IT/Course Builder role. Additionally setting up students workers as TAs in one course while they may be a student in another concurrently has been more than a little cumbersome.
    • The UI is a bit dated and it doesn't implement many responsive web design features, though this can typically be worked around by downloading the free app.
    • The mobile app experience is not as strong for Instructors as it is for students.
    Incentivized
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    Cengage
    It's hard to imagine not renewing it as the professors would not want to go back to the way their courses were previously populated. The only thing that would cause us to change would be in the textbook changed and the new company offered a better tool
    Incentivized
    Read full review
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    Cengage
    Very easy to use.
    Incentivized
    Read full review
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Reliability and Availability
    Cengage
    No answers on this topic
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
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    Support Rating
    Cengage
    The effort from them always feels strong - I'd just recommend they be more prepared for OS (mac) and LMS (blackboard) upgrades
    Incentivized
    Read full review
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Implementation Rating
    Cengage
    It worked seamlessly with Blackboard
    Incentivized
    Read full review
    Elm Street Technology
    No answers on this topic
    Alternatives Considered
    Cengage
    MindTap is the only learning software I currently use, but in the past I have used Pearson and McGraw Hill learning content. All of these companies are progresses at a similar rate and making great improvements to their educational materials. MindTap, in my opinion has the best customer service support and representatives in the business. Our rep. has been very responsive.
    Incentivized
    Read full review
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Return on Investment
    Cengage
    • The positive impact is to help students practice statistics to solve business problems.
    • The negative side is that the pricing might be too high compared to other free options available, even though the free options might not have the same features MindTap has.
    Incentivized
    Read full review
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    ScreenShots

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails