Centercode Connect is a hosted software platform that provides all of the tools needed to run a beta program: recruiting, NDA management, product distribution, surveys, bug reports, forums, reporting, and more.
It's not perfect but it definitely does its job and what its purpose for. The fact that we were able to access this globally and produce a great product after performing massive bera testing gave that "dev" feels eventhough we aren't. Seeing the cross comment add collaboration made it more intuitive because we were able to narrow down on the specifics of what we were actually testing
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Anyone that has a business with a high NPS score should take advantage of this acquisition channel. If your business isn't promotional in nature (i.e., doesn't offer discounts), this type of program may not be as effective. It is important for both the advocate and the recipient to get something out of it. If only the advocate gets rewarded, it will likely diminish your returns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Lacks geo filtering capabilities (i..e, ability to serve refer a friend only to visitors from specific countries). Our team had to put that logic in place on our side instead of relying on Extole.
Platform requires assistance from account manager for some actions/features that should be in the hand of the client.
Quality Control has been an issue at time. Our program has gone down because a new global platform update went out and affected our implementation. Extole has been responsive in these types of incidents, but that should not happen.
Centercode is better than Google Forms and Sheets for our use case of a long ongoing beta with participants rotating in and out 10000x times better. However, it might be a little too complex for what we needed. We may have been better off with something in the middle--a little more lightweight and cheaper.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It took a few months to become ROI positive with Extole, but the ROAS has been good since. It probably represents about 2% of our new customers per month.