Certain Event Automation Software vs. Swift Digital

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Certain Event Automation Software
Score 10.0 out of 10
N/A
Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
Swift Digital
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Swift Digital is a sophisticated enterprise automation marketing suite. The solution is designed to handle all of the user's marketing automation, email campaigns and event management efforts. With it, users can create stunning emails, newsletters and campaigns using its drag-and-drop email builder. Users can also automate campaigns and user journeys with insights and statistics to see how campaigns are performing, or run an event, plan, promote & manage everything from invites, payments, check…
$2,988
per year
Pricing
Certain Event Automation SoftwareSwift Digital
Editions & Modules
Be Certain Essential
$9,990
per year
Be Certain Pro
$19,999
per year
Be Certain Enterprise
Contact
No answers on this topic
Offerings
Pricing Offerings
Certain Event Automation SoftwareSwift Digital
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWe offer different pricing solutions based on individual enterprise needs. You can read more information on our website about our product, or contact us to see which product module is right for you.
More Pricing Information
Community Pulse
Certain Event Automation SoftwareSwift Digital
Top Pros
Top Cons

No answers on this topic

Features
Certain Event Automation SoftwareSwift Digital
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Certain Event Automation Software
-
Ratings
Swift Digital
8.8
1 Ratings
14% above category average
WYSIWYG email editor00 Ratings8.21 Ratings
Landing pages00 Ratings9.11 Ratings
A/B testing00 Ratings9.11 Ratings
Mobile optimization00 Ratings8.21 Ratings
Email deliverability reporting00 Ratings9.11 Ratings
List management00 Ratings9.11 Ratings
Triggered drip sequences00 Ratings9.11 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Certain Event Automation Software
-
Ratings
Swift Digital
8.8
1 Ratings
19% above category average
Lead nurturing automation00 Ratings9.11 Ratings
Lead scoring and grading00 Ratings9.11 Ratings
Data quality management00 Ratings8.21 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Certain Event Automation Software
-
Ratings
Swift Digital
7.3
1 Ratings
1% above category average
Dashboards00 Ratings7.31 Ratings
Standard reports00 Ratings7.31 Ratings
Custom reports00 Ratings7.31 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Certain Event Automation Software
-
Ratings
Swift Digital
7.3
1 Ratings
3% above category average
API00 Ratings7.31 Ratings
Best Alternatives
Certain Event Automation SoftwareSwift Digital
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Score 9.0 out of 10
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Medium-sized Companies
OneCause
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Score 9.0 out of 10
Kentico Xperience
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Score 7.3 out of 10
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Score 9.0 out of 10
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User Ratings
Certain Event Automation SoftwareSwift Digital
Likelihood to Recommend
9.0
(2 ratings)
9.1
(1 ratings)
User Testimonials
Certain Event Automation SoftwareSwift Digital
Likelihood to Recommend
Certain, Inc.
Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
Read full review
Swift Digital
it's well suited to a business that relies on constant email marketing and to keep in contact with leads or customers. This is the heartbeat of business and suits us. We can segment qualified leads, data scores, track campaigns and effectively save time to work on other customer campaigns. If you are a smaller business that only sends one email a month, it's not for you. This software is very sophisticated and can be technical in the beginning.
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Pros
Certain, Inc.
  • Easy to use and create
  • Easy to pull reports once event has been sent to attendees
  • Great way to gather a lot of information
Read full review
Swift Digital
  • drag-and-drop campaign builder
  • email templates
  • lead scoring
  • Analytics
Read full review
Cons
Certain, Inc.
  • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
  • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
Read full review
Swift Digital
  • More email flexibility would be good.
  • Simplify the modules-there is a lot, and it can be overwhelming.
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Alternatives Considered
Certain, Inc.
My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
Read full review
Swift Digital
We looked into Swift based upon a recommendation. We have previously used ActiveCampaign but found it very clunky for what we wanted to use it for. We also looked into Pardot, but was on the other end of the spectrum, it had far too many features, complexities and required an implementation specialist at our expense of $15K. Swift was just the right fit for us, and we like knowing that our data is kept in Australia
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Return on Investment
Certain, Inc.
  • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
  • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
  • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
  • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
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Swift Digital
  • Better lead quality
  • Has allowed us to close clients quicker.
  • Higher ROI
  • Access to much more targeted customer data
  • Getting used to the software took more time thn anticipated
Read full review
ScreenShots

Swift Digital Screenshots

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