Certent Equity Compensation Management, now part of Insightsoftware since the January 21 acquisition, helps companies stay compliant in the administration of equity awards and grants.
N/A
Ontraport
Score7.5 out of 10
N/A
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
$29
per month
Pricing
Certent Equity Management
Ontraport
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Certent Equity Management
Ontraport
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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Ontraport offers a variety of plans to choose from based on the features needed. Pricing adjusts with the number of contacts in the database and users in the account. Monthly or annual plans are available, and all plans start with a 14-day free trial.
Ontraport offers a Done-With-You Setup and Training Package for getting set up in the account quickly. Users can also access a free video library with step-by-step instructions on getting started and using every feature of the platform.
More Pricing Information
Features
Certent Equity Management
Ontraport
Email & Online Marketing
Comparison of Email & Online Marketing features of Certent Equity Management and Ontraport
Feature
Certent Equity Management
-
Ratings
Ontraport
9.0
17 Ratings
15% above category average
WYSIWYG email editor
00 Ratings
8.216 Ratings
Dynamic content
00 Ratings
10.014 Ratings
Ability to test dynamic content
00 Ratings
8.37 Ratings
Landing pages
00 Ratings
10.016 Ratings
A/B testing
00 Ratings
9.912 Ratings
Mobile optimization
00 Ratings
8.410 Ratings
Email deliverability reporting
00 Ratings
6.016 Ratings
List management
00 Ratings
10.016 Ratings
Triggered drip sequences
00 Ratings
9.813 Ratings
Lead Management
Comparison of Lead Management features of Certent Equity Management and Ontraport
Feature
Certent Equity Management
-
Ratings
Ontraport
5.5
17 Ratings
36% below category average
Lead nurturing automation
00 Ratings
7.115 Ratings
Lead scoring and grading
00 Ratings
2.413 Ratings
Data quality management
00 Ratings
2.614 Ratings
Automated sales alerts and tasks
00 Ratings
10.016 Ratings
Campaign Management
Comparison of Campaign Management features of Certent Equity Management and Ontraport
Feature
Certent Equity Management
-
Ratings
Ontraport
7.7
8 Ratings
2% above category average
Calendaring
00 Ratings
6.25 Ratings
Event/webinar marketing
00 Ratings
9.38 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Certent Equity Management and Ontraport
Feature
Certent Equity Management
-
Ratings
Ontraport
7.1
4 Ratings
6% below category average
Social sharing and campaigns
00 Ratings
7.13 Ratings
Social profile integration
00 Ratings
7.24 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Certent Equity Management and Ontraport
Feature
Certent Equity Management
-
Ratings
Ontraport
9.3
16 Ratings
21% above category average
Dashboards
00 Ratings
10.015 Ratings
Standard reports
00 Ratings
8.012 Ratings
Custom reports
00 Ratings
10.010 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Certent Equity Management and Ontraport
Certent Equity Management is well suited in the following ways: 1. [The] software provides seamless integration to internal software. 2. [It provides] detailed reports of market equity management. 3. [The] software prepares financial equity footnotes for 10k reporting very well. 4. It helps with award modification [as] needed. 5. I enjoy doing capitalization tables.
Here are some cases where Ontraport is well suited : - When writing emails, you can easily access to preview, manage the changes and go back to what you did before - When using automations, if there's an error, you can go back to a previous version of it. There are also some super tools that allows to see where a clients is on an automation without having to go through the all automation. It is less appropriate when you are several colleague that are addressing an issue on an email/automation as it doesn't allows you to be multiple person on the item.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Expense calculations – the whole accounting for equity awards is pretty technical and not real easy to follow. It does a good job of calculating GAAP expense for each award.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I personally like the Equity Edge software better. The reporting is better and the software easier to use. The reason we didn’t continue to work with them is we didn’t want to use E-Trade as captive broker.
My client was already using Ontraport and had a decent investment in the tool. As soon as we turn around the revenue situation with my client's products, we will be ditching OAP immediately, despite the significant re-implementation cost we are going to face moving to a new system. I am part of a high-end, professional marketing group, and the overwhelming sentiment with these other professionals is that one should run away from this as fast as humanly possible. I thought their words were just ungrounded opinion, and I deeply regret that I did not heed them more closely before sinking still more time and effort into OAP.
The software is just easy to use. The UI is fairly intuitive. The help system is pretty good. I find it is pretty quick to get my work completed and if I don't document my things well, I can always figure out how I did something when I need to make changes. When I have a problem the tech support is easy to deal with and when things need to get escalated they are resolved quickly.
Most of the time OP runs fine. But I've had to submit more support tickets this year do to messages, seq.'s or rules not running correctly. Also experienced slow response times moving in and around OP.
The techs are reasonably savvy, highly courteous and want to do right by their customers. Unfortunately, the product they are supporting is so deeply flawed that there's only so much they can do when your legitimate business requirements are simply not supported.
A lot of decisions had been made already when I joined. I thought it was a fairly smooth process. You just need to make sure that you do a good job of auditing all the awards that are transferred from system to system. We did a reverse stock split that caused challenges with rounding of shares.
As an organization, we have evaluated various Equity management and accounting software before shortlisting and testing these software and finally selecting 1 software. It has a user-friendly interface that helps and encourages employee participation. Moreover, it has simple and easy-to-understand grants and reporting, which are illustrated by easy-to-understand examples.
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
We are providing better customer service as a direct result of Ontraport. We can track where all of our customers are, what pages/sites/modules they are visiting with ease and tailor our communication accordingly.
Our marketing funnel has become vastly improved, meaning that our ROI for marketing has gone up. Sales this April are double what they were last year.
Our team works better together because we all have a better idea of what the other needs and when. The tasks that we can assign in Ontraport mean nothing gets missed, creating a better customer and employee experience.