ONTRAPORT is A Great Tool For Automating Sales & Marketing Messages
November 30, 2018

ONTRAPORT is A Great Tool For Automating Sales & Marketing Messages

Jeremy Estes | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with ONTRAPORT

We use ONTRAPORT as our CRM and email marketing campaign platform. ONTRAPORT does a great job helping us keep our marketing and sales messaging segmented by where our prospects are at in the marketing and sales funnels. We can easily create and push out messaging to specific users and automate nearly every marketing task we have in ONTRAPORT.
  • User segmentation for specific messaging is key for us because it helps drive our new client conversions and existing client repurchasing.
  • ONTRAPORT plays nice with our scheduling software and WordPress so we can implement new material without hassle.
  • Campaigns and automation is simple to set up and monitor which helps us use more of their tools instead of paying for complex features we'll never use.
  • Wish they had more options for their forms. Would really like to use multi-step forms.
  • A lot of times their forms load slowly on the website. Would like to see them speed up their services.
  • Their broadcasting options are legacy. There are better options out there for sending broadcast messages.
  • ONTRAPORT has helped us as we continue to segment our users - we're able to quickly determine what messaging is working and what isn't.
  • Their form loading is so slow at times that it negatively affects signup conversion rates on our website.
  • They have an open API that let's us connect to other productivity and marketing tools without hiring programmers.
I think ONTRAPORT is a decent platform for smaller companies to grow into. It's not as complex as Infusionsoft, and I do feel like you'll use more of it than you would Infusionsoft as a business owner and marketer. I probably wouldn't recommend it to a startup, though because there's a lot to build, and I personally don't think their email/form builders and performance is as good as someone like ActiveCampaign's.
If you have multiple offers, or points of entry where you generate leads, I like ONTRAPORT a lot. You can build out centralized campaigns which make it very easy to manage your messaging and monitor performance. They're also good for multiple users, as each user can customize the interface to suit. I don't really like ONTRAPORT for a CRM though.

Ontraport Feature Ratings

WYSIWYG email editor
Dynamic content
Landing pages
A/B testing
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Lead nurturing automation
Lead scoring and grading
Data quality management
Automated sales alerts and tasks
Event/webinar marketing
Standard reports
Custom reports
Not Rated
Role-based workflow & approvals