What users are saying about

Chartbeat vs Lexer

Chartbeat
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Top Rated
53 Ratings
Lexer
1 Rating

Chartbeat

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Top Rated
53 Ratings
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Score 9.1 out of 100

Based on 53 reviews and ratings

Lexer

1 Rating
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Score 10 out of 100

Based on 1 reviews and ratings

Likelihood to Recommend

Chartbeat

It's a great tool for media or market-facing sites that get enough customer traffic to benefit from realtime changes in headlines, design or display. However, small sites that don't get enough traffic to benefit from realtime changes in headlines, design or display probably can't justify the cost of the product.

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Kurt Gessler | TrustRadius Reviewer
Kurt Gessler
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Lexer

For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you.It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions.It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

Chartbeat

  • Instant insight for newsrooms: What are readers reading, on what platform, how long are they staying?
  • Headline testing: Allows us to try multiple versions of the 'sell' for the story to understand what interests different sorts of readers
  • Segmentation of audience: Allows us to understand not only where readers come from (search, social, direct, etc.) but also how loyal they are and how long they stay
  • Proper engagement time: Too often our industry obsesses on dwell time, but Chartbeat's active engaged time gives us a true sense of how long we really engage people for
  • Simple actions: For example, the Chartbeat overlay tells us where people on average leave a story, so it helps us take actions quickly

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Anonymous | TrustRadius Reviewer
Verified User
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Lexer

  • Easy for all levels of employees to use.
  • Fast implementation with immediate learnings.

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Anonymous | TrustRadius Reviewer
Verified User
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Cons

Chartbeat

  • The service could be broken down to provide page view figures for individual tags on our website metadata
  • The dashboard for each day could offer more detail on performance compared to previous days/last week - how many people viewed articles of the same topic in a similar time period

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Andrew Topping | TrustRadius Reviewer
Andrew Topping
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Lexer

  • We are incredibly happy with the tool as is.

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Anonymous | TrustRadius Reviewer
Verified User
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Likelihood to Renew

Chartbeat

Chartbeat 10.0
Based on 5 answers
I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

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Anonymous | TrustRadius Reviewer
Verified User
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Lexer

No score
No answers yet
No answers on this topic

Usability

Chartbeat

Chartbeat 8.1
Based on 22 answers
[Charbeat is] really user friendly both on desktop and mobile. In terms of being able to extract live data, it has been transformational. We are able to make live content decisions backed up by research from platforms which is relevant at the time of publication. The app makes it possible for me to stay in touch with performance when I am not working.

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Graeme Brown | TrustRadius Reviewer
Graeme Brown
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Lexer

No score
No answers yet
No answers on this topic

Support Rating

Chartbeat

Chartbeat 7.9
Based on 11 answers
Support seems to be solid although there does not appear to be regional (ie. UK) support. One support enquiry I requested asking for an improvement to the interface was however, dealt with promptly and very helpfully and this surprised me a little as it was a UK request to a US support service

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Anonymous | TrustRadius Reviewer
Verified User
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Lexer

Lexer 10.0
Based on 2 answers
Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.

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Anonymous | TrustRadius Reviewer
Verified User
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Alternatives Considered

Chartbeat

Larger analytics suites like Google Analytics and Omniture simply do not provide the kind of real-time data that Chartbeat does. I have used Parse.ly which has some interesting real-time features as well; I would say Parse.ly is similar in terms of ease of use, though Chartbeat does give you the feeling of using a best-in-class product.

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Anonymous | TrustRadius Reviewer
Verified User
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Lexer

We decided not to pursue alternates to Lexer based on:1. Value proposition. Lexer had the greatest value.2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable.3. User interface. Lexer has done an incredible job making their tool extremely simple to use.

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Anonymous | TrustRadius Reviewer
Verified User
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Return on Investment

Chartbeat

  • The most positive impact is that it gives us realtime outage emails — faster than our server provider does. So we know within seconds if one of our sites is down. This has proven an invaluable part of Chartbeat
  • Another great feature of Chartbeat is the multiple sites dashboard, so I can see traffic to all my sites at once.

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Anonymous | TrustRadius Reviewer
Verified User
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Lexer

  • We're able to create strategies around lapsed customers and return this consumer subset to revenue.
  • We're able to more easily identify consumer purchasing habits to create customer journeys.

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Anonymous | TrustRadius Reviewer
Verified User
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Screenshots

Lexer

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Pricing Details

Chartbeat

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Lexer

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
—

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