Chartbeat vs Lexer

Likelihood to Recommend

If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!

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Kaley Roshitsh

Sustainability Reporter

WWDOnline Media, 501-1000 employees

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For any direct to consumer business that cares about their customer, and the message that they serve to those customers, then this is the tool for you.It is easy to "test and chase" into strategies by simultaneously creating multiple campaigns. Lexer's tool measures the performance of each for the continuous improvement of direct marketing decisions.It is also perfect if you're looking to turn responsive customer service strategies into proactive customer experiences. Their engage desktop tool significantly improves productivity, meaning some of your least productive staff can become high performers within the business and establish a platform against which they can grow.

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Verified User

C-Level Executive in Corporate

Apparel & Fashion Company, 51-200 employees

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Pros

Provides easy at-a-glance look at what people are reading right now
Heads-up Display allows you to make sure the homepage is showing the content people want to read
Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

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Verified User

Professional in Other

Newspapers Company, 1001-5000 employees

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Easy for all levels of employees to use.
Fast implementation with immediate learnings.

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Verified User

C-Level Executive in Corporate

Apparel & Fashion Company, 51-200 employees

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Cons

Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

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Verified User

Director in Other

Publishing Company, 1001-5000 employees

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We are incredibly happy with the tool as is.

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Verified User

C-Level Executive in Corporate

Apparel & Fashion Company, 51-200 employees

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Likelihood to Renew

Chartbeat 10.0

Based on 5 answers

I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

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Verified User

Contributor in Other

Writing and Editing Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Usability

Chartbeat 8.7

Based on 45 answers

It's easy to use and understand, which can't be said for all data-tracking sites that I've used in the past. It's easy for me to navigate and I didn't need to Google anything in order to find what I needed

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Verified User

Team Lead in Other

Media Production Company, 1-10 employees

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No score

No answers yet

No answers on this topic

Support Rating

Chartbeat 8.0

Based on 11 answers

I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.

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Graeme Brown

Editor

Birmingham MailNewspapers, 51-200 employees

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Lexer 10.0

Based on 2 answers

Instant responses are available over the phone, Slack, or Email. We are also able to have meaningful top-to-top conversations where their President of North America will talk to ours as frequently as is needed. They are true partners who genuinely care about us as a client.

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Verified User

C-Level Executive in Corporate

Apparel & Fashion Company, 51-200 employees

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Alternatives Considered

Chartbeat really remains the gold standard in the tracking, measurement and display of realtime engagement metrics. If your site has sufficient audience benefit from immediate changes in content programming, display and design, it's a great tool with a highly refined and intuitive user experience. Plus, it's API allows for broad integration.

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Kurt Gessler

Director

Tribune PublishingNewspapers, 1001-5000 employees

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We decided not to pursue alternates to Lexer based on:1. Value proposition. Lexer had the greatest value.2. Our belief in other products' internal team and ongoing support capabilities. Other companies didn't feel as believable.3. User interface. Lexer has done an incredible job making their tool extremely simple to use.

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Verified User

C-Level Executive in Corporate

Apparel & Fashion Company, 51-200 employees

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Return on Investment

I do not have access to the financial arrangements in place, but I would view Chartbeat as a key tool for the company with significant advantages over other analytical software.
Continued enhancement of the product, for instance picture previewer, would provide additional value to the service.

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Verified User

Professional in Other

Online Media Company, 5001-10,000 employees

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We're able to create strategies around lapsed customers and return this consumer subset to revenue.
We're able to more easily identify consumer purchasing habits to create customer journeys.

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Verified User

C-Level Executive in Corporate

Apparel & Fashion Company, 51-200 employees

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Chartbeat

Lexer

Attribute Ratings

Likelihood to Recommend

Chartbeat

Lexer

Likelihood to Renew

Chartbeat

Lexer

Usability

Chartbeat

Lexer

Support Rating

Chartbeat

Lexer

Pros

Cons

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Likelihood to Renew

Usability

Support Rating

Alternatives Considered

Return on Investment

Screenshots

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