November 29, 2020
Score 9 out of 10
Overall Satisfaction with Chartbeat
[Chartbeat] is used across the whole organization but compartmentalized into smaller areas, one of which I run. It's principally valuable for real time information on our audience, and comparison with others, but also in terms of displaying loyal audience and various platforms. I also use Chartbeat historical to monitor performance.
- User friendly
- Always works
- Ability to build dashboards including and excluding certain sections
- Visibility of social media post (Facebook mostly) rather than just referrer
- Improved suggestions - they can be weak
- Made us more instantly responsive to readers
- Given a better focus on loyalty
- Better understanding of platforms
[Charbeat] has had a behavioral impact on our organization. As a newspaper group, we have historically been tied to print deadlines- Chartbeat exemplifies a live organization with an audience waiting to be served. It also has a behavioral aspect in that people get used to a par performance - say 3,000 concurrents - and it keeps them focused when under-performing.
[Charbeat is] really user friendly both on desktop and mobile. In terms of being able to extract live data, it has been transformational. We are able to make live content decisions backed up by research from platforms which is relevant at the time of publication. The app makes it possible for me to stay in touch with performance when I am not working.
I haven't used or evaluated others but we use Google Analytics too. I find Chartbeat more user friendly - and rely on the live numbers more than in GA. However, for more qualitative data, over longer periods of time, I use GA because of the search functionality - and that we measure targets this way.
I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.
Do you think Chartbeat delivers good value for the price?
Are you happy with Chartbeat's feature set?
Did Chartbeat live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Chartbeat go as expected?
I wasn't involved with the implementation phase
Would you buy Chartbeat again?