Useful real-time analysis to optimise performance and develop employees
Updated March 04, 2024

Useful real-time analysis to optimise performance and develop employees

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Chartbeat

We use Chartbeat across the editorial departments in our organisation to track performance of pages on our website in Real-Time, along with the Heads-Up Display to manage the homepage, and the headline and image testing tools. We also use the Historical and Advanced Queries functions to complete more detailed analysis when required.

Pros

  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

Cons

  • The 'Historical' tool has limited functionality for breaking down results (e.g. by specific referrer)
  • Some of the data available in Real-Time is not easily available to look back on (e.g. Heads-Up Display) to see how a story performed in different positions
  • 'Click-through rates' reported in Headline Testing results don't seem to tally with what would be an intuitive definition (clicks divided by views)
  • Helps ensure we are writing the right articles that people want to read
  • Helps maximise click-throughs from the homepage
It ensures we can react quickly to any stories which are attracting particular interest, and we can also look at individual articles and pages to see if there is a point where people are leaving the page, and which links they are clicking on, to ensure we are maximising every visit.
The basic Real-Time and Historical displays are very simple to use. The Advanced Queries option takes a bit more getting used to and some of the numbers in the Heads-Up Display needed to be interpreted with caution. Headline Testing is very straightforward. Image Testing is fairly simple, although would benefit from an option to automatically resize images.
The Heads-Up Display and testing tools provide vital insights into what our readers are interested in and enable those that use it to get better at choosing the right content and writing the right headlines to optimise performance. You can now look further back through headline test results than previously, allowing you to look for repeated patterns of winning headlines over time.
We look at the pages read by loyal users to help judge the content we should particularly focus on.
Chartbeat stands out in terms of real-time tracking and information from which to manage homepages, I found this better than Smart Octo's equivalent. However, the ability to quickly explore past data does not go as deep as Google Analytics.

Do you think Chartbeat delivers good value for the price?

Not sure

Are you happy with Chartbeat's feature set?

Yes

Did Chartbeat live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Chartbeat go as expected?

I wasn't involved with the implementation phase

Would you buy Chartbeat again?

Yes

It is invaluable for at-a-glance and real-time measurement of performance, and for spotting spikes or trends quickly.

Chartbeat Feature Ratings

Traffic Reporting
8
Lead Conversion Tracking
Not Rated
Behavior Analysis
Not Rated
Bounce Rate Measurement
Not Rated
Device and Browser Reporting
8
Pageview Tracking
7
Event Tracking
Not Rated
Reporting in real-time
10
Referral Source Tracking
7
Customizable Dashboards
6

Using Chartbeat

500 - Mostly in editorial departments, making decisions about what content to publish on the websites.
1 - No-one is dedicated to the task but various people have the necessary skills and knowledge in different areas.
  • Making editorial decisions
  • Tracking real-time performance
  • Managing homepages
  • Testing headlines
  • Combining headline and images for testing
  • Using the API to feed information directly into Google Sheets
  • Deeper use of Advanced Queries
  • More extensive use of headline testing
It provides lots of useful information in decision making and tracking performance.

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