Chartbeat: what we needed to improve our website
Thanks to this software we have considerably improved the traffic on our website, improving the content we publish, attracting more …
Chartbeat
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What is Chartbeat?
Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital. The product tracks where traffic is coming from and helps maximize traffic and engagement.
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Product Details
What is Chartbeat?
Chartbeat, a content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged.
The vendor boasts Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, and robust reporting, to help the world’s leading media organizations understand, measure, and build business value from the attention earned by their written and video content. Chartbeat offers a Mobile app, Slack integration, spike alerts, and flexible API, so that users can always be ready to take action with data at their fingertips.
Chartbeat Features
- Supported: Real-time and historical analytics dashboards
- Supported: Headline Testing
- Supported: Image Testing
- Supported: Reporting Tools
- Supported: Raw Data Pipeline
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Chartbeat Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Countries | All |
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What is Chartbeat?
Chartbeat provides real-time web analytics, but is specifically designed for magazine and newspaper publishers making the switch from print to digital.
The product tracks where traffic is coming from and helps maximize traffic and engagement.
What are Chartbeat's top competitors?
What is Chartbeat's best feature?
Reviewers rate Usability highest, with a score of 8.7.
Who uses Chartbeat?
The most common users of Chartbeat are from Enterprises (1,001+ employees) and the Online Media industry.
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April 18, 2022
Chartbeat: what we needed to improve our website
Thanks to this software we have considerably improved the traffic on our website, improving the content we publish, attracting more audience. It has functions such as web page analysis, which tells us the visitors, what the users saw more of the page, the time they took, and all in real-time.
- It has an analysis of published content, which allows us to see what are the contents that have captured more audiences across the page, replicate those topics and generate more traffic.
- We can index our website in the software and see the articles that have had more interaction, those that are on the rise and those that are in decline, and the behavior of users within our website.
- Videos are also monitored by this software and we can easily monitor the reach of the videos uploaded on our platform.
- I would like its mobile version to be as extensive as the web version, so I could use the software anywhere without limitations.
- It would also be great if they would alert me when the numbers and trends of the page are down, so I can take the foresight and make corrections.
- They could make their interface a little less overwhelming so that only the requested data would be visible on the screen and not all the data at once.
It analysis the content of the page, through the analysis of historical data or in real-time.
December 14, 2021
Chartbeat provides easy-to-use, real-time data
I currently use Chartbeat to monitor which fundraisers people are currently viewing. Chartbeat allows us to stay on top of the fundraisers that have the highest number of eyes on them in real-time, which helps us stay on top of breaking stories on the site. By knowing the top fundraisers, we are able to get fundraiser organizers' help faster.
- Provides real-time information.
- Allows you to see the number of people on a page.
- Simple to use.
- It would be nice to be able to freeze a page to capture the data.
- The ability to sort by state would be helpful.
- Having a chat agent available for questions or help in real-time would be nice.
December 09, 2021
Top of the charts, hard to beat!
Chartbeat is essential for tracking my and my colleagues' article performance, user retention, and source of visitation (where readers came from whether it's social media, Google search, etc.). The big board is a quick reference tool for viewing this type of information, but I also really like the historical feature that lets me peer back at past content, see what was trending and why. It gives me a chance to plan ahead based on that feedback!
- Gives you a quick overview of on-site traffic and content performance.
- Lets you generate in-depth reports.
- Auto-email features for sending yourself reports.
- Shows you where your readers came from!
- Jumping in and out of historical pages is sometimes fussy.
- Don't like the friction of sidebar navigation.
- Some features seem either unnecessary or complicated.
- Simple is best! Graphics are very pleasing.
Having access to real-time audience data with zero lag is an essential feature and one of the highlights of Chartbeat. With this component, I am able to adjust articles in real-time (ex: adding imagery, breaking apart blocky text paragraphs, or editing SEO headlines) to further bump up my story on the big board. More story views plus longer reader time means everyone is happy!
November 30, 2021
If you want numbers, you need Chartbeat
Chartbeat offers the best real-time page view and unique browser tracking. It's an excellent tool to track the impact a story is having on social media. The best way to use it is to always use it. Have it open all the time to track stories and make sure you placed them in the right place on your website for maximum impact.
- Real-time tracking
- Social media impact
- Headline testing
- More mobile options
It's the best. You are able to see what users are reading to the second. It helps move stories around on your site to make sure the story doing well gets more prominence.
November 10, 2021
Give me a (Chart) beat!
My team uses it to gauge what users are reading and how to rank stories on our website. Chartbeat is displayed prominently in our newsroom so all can see it, although only the digital team has individual logins. Chartbeat helps us deliver page views and follow-up on stories generating interest. It also displays referrals, allowing us to see where traffic is coming from.
- See in real-time which stories are performing well.
- A/B headline tests allow my team to deliver the best entry to our stories.
- See referrals, letting us cater stories to sites.
- Clear definitions of what every link on Chartbeat means.
- Referrers on mobile app is limited compared to desktop.
- Ability to compare more than a month out.
The real-time data allows us to manage our site on the fly, giving more users stories of interest as they're developing. It's key to stay on top of things in the breaking news cycle that we live in.
August 13, 2021
Great option for social!
We used Chartbeat to see what was doing well on social media platforms and our website in order to better curate content that will be interesting to our listeners and followers. It gave us a great understanding of what trends our followers were interesting in and helped curate our choices.
- It's helpful in showing what content is doing well
- What content is popular among readers you can follow up
- How the website is doing so that I can better organize the homepage
- Being able to see social media on various pages the story is shared on
We get to up our monthly listener rate because I can see what posts our listeners interact with the most and act accordingly which has made our listeners feel heard and valued and important to the content curating process.
August 09, 2021
Easy way to steer traffic!
Our company uses Chartbeat to track trending online content that will translate to our other departments' use of promoting those stories or not.
- How many people are viewing a certain story
- Which stories we could follow up on
- What stories do well within the communities we serve
- Search function could be better at finding prior stories
- Seeing the specific social interactions a story is having
It's fantastic to know what our readers are interacting with at a certain time, or what story is getting traction to open avenues to further story digging. It also allows us to step up promotion or post it more to get more traffic.
We use Chartbeat across the editorial departments in our organisation to track performance of pages on our website in Real-Time, along with the Heads-Up Display to manage the homepage, and the headline and image testing tools.
- Provides easy at-a-glance look at what people are reading right now
- Heads-up Display allows you to make sure the homepage is showing the content people want to read
- Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
- The 'Historical' tool has limited functionality for breaking down results (e.g. by specific referrer)
- Some of the data available in Real-Time is not easily available to look back on (e.g. Heads-Up Display) to see how a story performed in different positions
- 'Click-through rates' reported in Headline Testing results don't seem to tally with what would be an intuitive definition (clicks divided by views)
It ensures we can react quickly to any stories which are attracting particular interest, and we can also look at individual articles and pages to see if there is a point where people are leaving the page, and which links they are clicking on, to ensure we are maximising every visit.
August 06, 2021
The messiah of content analytics
We use Chartbeat across the company to track user engagement on our news website. We use Chartbeat to track the performance of pages and the traffic that it attracts to better customise our product for our users.
- Analysis of user engagement and use retention on websites.
- Tracking of the performance of a specific page or a section or the website as a whole.
- Take informed decision based on the viewing trends and social media engagement by users.
- Could have an option to compare traffic from competitor websites.
- The pageviews data is only available for that day. Could have historical total pageviews data.
- Options to track engagement of a link on Twitter, too.
We have benefitted from Chartbeat in the sense that we could take informed decisions and customise our approach towards content that users might want to engage more with.
August 04, 2021
Great tool for journalists
We use Chartbeat at WKMG to track user engagement on stories on ClickOrlando.com, test headlines on the homepage, and make decisions on website arrangements.
- Headline AB testing: To improve our headline writing.
- User engagement: To determine what stories we should promote.
- More data on user engagement: More details on where they are finding our stories/links.
It helps us determine what types of stories we should pursue in the future.
August 02, 2021
Chartbeat is an integral part in my daily workflow
We track current web users and what stories are trending on our website. Mainly used by the website department but the whole newsroom has access. Our reporters and journalists like to check the success of their own stories. In our morning editorial meeting, Chartbeat data is used to see if any trending web stories should turn into that day's TV package or should there be a follow-up from the day prior.
- Shows where social traffic is coming from and specifically each Facebook page.
- Shows where all story traffic is coming from
- Sends an email alert when there's a spike on a story
- Headline testing
- Daily graphs of traffic broken down by traffic source
- Doesn't always compare accurately with Google
- Link off to story directly from real-time dashboard instead of having to click into that story to then get direct link
- On the 7 day graph view I would like to also see that days rolling total of pageviews and uniques instead of just on the today graph view
We're able to adjust story placement on the site based off user popularity. We also sometimes include certain stories in newsletters or in push alerts based off of seeing the real-time success in Chartbeat.
July 27, 2021
Decent
I use it to track analytics of editorial content that is published on the website. It is being used across the department, and is likely also being used across the entire organisation. It helps me and other writers target content and see which is performing well, and which is performing badly, as well as social media insights.
- Visualisations are good.
- It tells when something has picked up on social media.
- Good tracking across the day.
- Search could be better.
- Analysis over time needs improvement.
- More social media insights from other platforms.
Being able to see when website visitors interact with content in the moment is helpful because I can use that data to then refresh the content when it is performing badly, or provide supplementary content when it is doing well. This means that the benefits of one good article can often lead to benefits for other articles, which I would otherwise not be able to track.
July 16, 2021
Here's How Chartbeat Informed My Content Strategy
Each brand uses Chartbeat, but I can only speak to how my brand uses it specifically. Everyone on editorial and social has Chartbeat open all day long to see what's working and where we can tweak headlines to help get more eyeballs on those stories. We especially love the big board where we can see all the content performing at one time and historically when we've been in the office, I cast it to the large TVs above our desks.
- Real-time data - to see what our audience is engaging with to help inform future stories.
- Having a clear and modern version of what a return visitor is (using your 5-second tracker); this is important because it gives us a clear understanding of who is reading our content and for how long—it helps us define our loyalists and discoverers.
- Easy snapshot of referrers to see where traffic is coming from.
- Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
- More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
- Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
This is such a critical feature because it has helped in so many ways. First, we can see what's working at any given moment and therefore have a sense of what's trending. Secondly, we can see what to put money behind. If something is taking off on social, we can boost it and capture new audience, but if something is taking off on newsletter we can try to promote it on social to see if we can't make that piece of content go viral. Lastly, we can see where to go in and add affiliate or related links quickly if we feel that the story is lacking.
July 16, 2021
Chartbeat continues to deliver
Used to track performance of our articles within sections of our digital platforms. Helps us clarify what specific headlines work to draw readers in, and in general, Chartbeat is an incredibly useful tool. The entire organization is using Chartbeat and it provides my colleagues with equally useful data to help guide the decision-making process that takes place every day.
- Instant data/feedback for how stories are performing.
- Instant data/feedback for how headlines are performing.
- Helps us decide which stories work depending on time of day/what regions of the world are awake.
- Deeper dive on what regions of countries are reading a story.
- The historical tool doesn't work as quickly as I would like it to.
- At times, can seem not particularly user-friendly.
July 16, 2021
A very useful tool
Chartbeat is used by our whole organisation to track page views and find out which articles are performing well across our news sites.
- Shows the number of people reading the page.
- Shows historic page views.
- Shows whether a story has been picked up on social media.
- It would be useful to find out how headlines could help stories be picked up by social media.
Allows us to find out which stories can be shared across multiple sites and how likely they are to have good page views.
July 16, 2021
Chartbeat is off the charts
We use it across the editorial team to track all our content and pageviews.
- Showing social pages (Facebook, Reddit, Twitter) where content is linked.
- Predicting which pages will rise or drop views.
- Desktop display showing where people click and with quick summary on the page.
- Better historical views/reports.
- Better sorting by different types of metrics.
- Smoother integration with Apple News data.
We are able to launch real-time social campaigns that coincide with rising stories.
July 16, 2021
You NEED Chartbeat
Chartbeat helps you better understand website and content analytics by directly showing you real-time data of pages and stories that are doing well. Their headline testing is unmatched. If you want to improve your analytics, choose Chartbeat.
- Headline testing.
- Analytics readings.
- Real time data.
- More detailed reports.
- More options for segmenting.
- Specific audience data.
YES. We would be lost without this feature.
July 16, 2021
Chartbeat review for online news site
Chartbeat is being used mostly by my department (Editorial). It is not being used across all of ABC News. We use it to judge what news articles on our website are doing well and to determine future articles based on success.
- Track success of certain articles.
- Track where the articles are doing well (social, search, etc.).
- Track articles that are being alerted to users and noticing spikes in traffic.
- Needs better historic traffic data.
- Disappointed it got rid of tweets sending traffic.
- Has some confusion between videos and articles being alerted.
It is very helpful in determining what stories we should continue to update and stay on top of versus stories that are not performing well and we shouldn't sink resources into. It also shows us what stories we should do sidebars and follow-up stories on in order to capitalize on the traffic of stories that are performing well.
Chartbeat is used by nearly every property in my organization to track visits to various sites in real time. We use it for understanding search and social trends, track performance and compare against prior performance.
This is instrumental to our edit teams for timing on follow up assets and updates.
This is instrumental to our edit teams for timing on follow up assets and updates.
- Real-time traffic analysis.
- Segmentation by acquisition traffic and other demographics.
- Visualization of data.
- Understanding custom variables for custom channels.
- Better understanding of URL vs. Canonical URL.
- Finding a better caching balance for page meta data.
Timing is everything in digital publishing. Chartbeat enables us to see the trends, see when we start declining in traffic from various channels to produce social updates or additional search signals to boost our volume in those respective channels.
Additionally, we can see prior week's trends. This is particularly important for comparing week-over-week tentpole event coverage.
Additionally, we can see prior week's trends. This is particularly important for comparing week-over-week tentpole event coverage.
I use Chartbeat to monitor traffic on our website in real time. I also use it to monitor recirculation on site, check referrers and to get a general overview of the website at a glance. I occasionally use the historical data to get a longer term view of our data and trends.
- Showing real-time data by referrer.
- Showing social posts which have linked to stories.
- Showing live recirculation data.
- Historical data could be more advanced and specific.
We can react much quicker to trends and learn new things about our audiences every day.
The entire organization is using Chartbeat. Chartbeat helps to understand the interest of online readers. Chartbeat has also proved to be very helpful in the growth of users, as the number of readers present on any story is available live through Chartbeat.
- Track time spend.
- Track traffic sources.
- Comparison of different headlines.
- It has difficulty tracking monthly total users, specifically section-wise.
We have created new similar stories for best performing stories.
July 16, 2021
Chartbeat — Useful. Reliable. Simple.
We use Chartbeat across our network, both at the local and national level, to give use real-time results for which stories are driving high engagement. The real-time results give us an effective birds-eye view of where we should be devoting more resources, or, in the instance of low engagement, less.
- Real-time results give you a great glimpse at which stories are driving engagement.
- The referrer traffic indicators allow you to track who's sending you traffic and how much, which affords you an opportunity to tweak your messaging on specific social media platforms, if necessary, or double down where appropriate.
- Being able to view results across an entire network or drill down on a specific market is highly useful, especially when tracking engagement for a single story.
- There are times when Chartbeat is buggy when selecting a specific section in real-time results.
- I miss the feature that showed you which specific tweets were delivering high engagement. It added a level of personal touch that's hard to replicate without it.
- It would be nice to be able to drill down on specific markets (sections) for video views. Currently you can only track video views across an entire network.
From a user standpoint, Chartbeat helps identify wasted energy, which is a highly useful endeavor. If a two-minute video embedded in an article is getting the same engagement as a 10-minute video, there's no reason to waste the extra time needed to edit a 10-minute video when two will do.
July 16, 2021
Pros and Cons of Chartbeat
It is being used by our web department in our newsroom. It's also displayed on a TV in the newsroom for others to see which stories are doing best on our website, which helps our managers decide what stories our reporters will be assigned for TV.
- Chartbeat tells where the attention our stories is getting is coming from, letting us know which distribution methods are most effective for our audience and where we should invest the most time and energy.
- Chartbeat tells us how many users are watching video on each story, which shows that having video on a story might make them spend more time on that piece of content and forces us to come up with more creative items for them to consume.
- It tracks data in real time, something that's important in news when you have to make decisions in a fast-paced setting.
- I wish Chartbeat had more detailed trend data, like which type of user is viewing what kind of content and for how long.
- Sometimes I see that users are watching video on a story and that story doesn't even have a video on it, so I'm not sure what causes that. I'm sure that's just a user error.
- I wish Chartbeat could gather the data and spit out recommendations based on trends it finds.
It's been extremely beneficial because in some cases, it helps us decide whether we'll continue to follow a story if we see a lot of people find news value in it, or decide to cover something else if we see not too many people are interested in it.
January 08, 2021
Chartbeat Realtime in real time
We use Chartbeat to know site performance in real time for each content section. Visually we can see what and how different things on the site are performing or not.
- Velocity
- Clarify different points of view
- History information
- Content
- Redaction
- Metrics
This is the best of Chartbeat. The realtime does [it] all easier. We can change and adapt our sites with hot information, and for us, this is so important. We can see the content performance in UI and interactions through the Chrome extension. This combination of different tools with different focuses gives us the power to understand the content in places of sites and how our visitors interact with all content.
January 05, 2021
Chartbeat Review
Chartbeat is used in the news division to understand what stories are performing well and to understand where our traffic is coming from.
- I program the homepage, so I use the heads-up display to learn quickly which stories are hits with readers.
- Spike alert notifications do the same as the above, with a wider range of traffic sources.
- The Chartbeat real-time display includes lots of information in easy-to-understand graphic form.
- Some referrer information is vague. For instance, I don't know what "deep links, push alerts" means on stories for which we have not created push alerts.
- Chartbeat calculates page views in a way that's different from Google Analytics, so Chartbeat is less helpful for deeper analysis of story performance.
When I see stories are getting clicks, I can move them to places on the homepage or our other platforms so that they can be seen by more readers.