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What is Chartbeat?

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

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Recent Reviews

Chartbeat Review

10 out of 10
March 13, 2024
We are a news organization and tracking the daily, weekly, and monthly performance of our content online is essential to our business. We …
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Popular Features

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  • Reporting in real-time (10)
  • Pageview Tracking (10)
  • Referral Source Tracking (10)
  • Device and Browser Reporting (10)

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What is Chartbeat?

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

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  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or…

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Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

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Product Details

What is Chartbeat?

Chartbeat, a content intelligence platform for publishers, empowers media companies to build loyal audiences with real-time and historical editorial analytics across desktop, social, and mobile platforms. Chartbeat helps digital publishing organizations understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 70+ countries, Chartbeat’s real-time and historical dashboards, in-depth headline testing and in-page optimization tools, and reporting help media organizations understand, measure, and build business value from the attention earned by their written and video content.

Chartbeat Features

  • Supported: Real-time and historical analytics dashboards
  • Supported: Headline Testing
  • Supported: Image Testing
  • Supported: Reporting Tools
  • Supported: Raw Data Pipeline
  • Supported: Conversions Dashboard
  • Supported: Recommendation Engine

Chartbeat Screenshots

Screenshot of Big Board: For newsrooms, the leaderboard-style visualization shows the  top stories on the biggest screen.Screenshot of Real-time dashboard: Displays how an audience is connecting with content in the moment – across platforms, channels, and devices.Screenshot of Historical Dashboard: To assess content performance, KPIs, and valuable trends over the long term.Screenshot of Heads Up Display: Shows which homepage articles are the top performers, how stories are trending up or down in traffic, and how far visitors are scrolling down the page.Screenshot of Video Dashboard: Reveals how video content captures viewer attention.Screenshot of Conversion Dashboard: Track conversion metrics and insights.Screenshot of Multi-Site View: Have multiple domains? Keep track of all of them in one place.

Chartbeat Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesAll

Frequently Asked Questions

Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world, to help improve audience engagement, inform editorial decisions, and increase loyalty.

Contentsquare, Adobe Analytics, and are common alternatives for Chartbeat.

Reviewers rate Reporting in real-time highest, with a score of 8.9.

The most common users of Chartbeat are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 65)
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Score 10 out of 10
Vetted Review
Verified User
We use it to identify digital content performance, story trends and conversion tracking. We also use it to share engagement metrics with journalists and highlight potential action items for the newsroom. Headsup display assists our digital team with realtime curation of our homepage and the API helps us populate a trending story widget on our site.
  • performance tracking of trending stories
  • highlighting audience segments (subscriber, guest)
  • highlighting social traffic - what social referrals are important
  • track conversions and conversion path
  • Monthly reports -can we get a dashboard so we can better manage these?
  • more than 12 months of data would be nice - like 24 months is probably sufficient
  • user path is a bit vague based on the types of reporting available
Is very helpful for sites with a decent amount of content. It's less useful for our smaller publication. I also don't know if I could enable it on our app - I've never asked about that. We don't have good visibility for user journey between our multiple digital channels. Chartbeat's competitor Marfeel touts some SEO features that would be nice to have - things like keyword suggestions or keyword trends could help the newsroom develop content suited to those suggestions. I don't see our newsroom doing that however. We would be better served by doing more content optimization of what we currently write about and make use of the headline tester more. The problem is that reporters don't have time to use these tools and we only have two digital team members who would potentially use it at this time.
Score 9 out of 10
Vetted Review
Verified User
We are an O&O (owned-and-operated) collection of several online brands with separate content staff and goals for each pub. It's crucial for us to manage this in one place in order to grow our readership.
  • Analytics
  • Trends
  • Organization
  • Some overlap from other vendors we use but this isn't necessarily a need for improvement
It's great for real time alerts where a possible tech issue may be the cause of a dip in traffic
March 13, 2024

Chartbeat Review

Score 10 out of 10
Vetted Review
Verified User
We are a news organization and tracking the daily, weekly, and monthly performance of our content online is essential to our business. We use Chartbeat to monitor the performance overall to see page views but more importantly engagement, so that we understand if people are really reading our content or not. We use their customized reports to deliver regular results reports to key stake holders
  • Real time reporting
  • Ease of Use
  • Data Visualization
  • On Page analysis
  • More information on Dark Social Reporting
  • Subscription analytics
Best suited for people who were using GA (Google Analytics) for basic site reporting. With UA4 (universal analytics) GA is extremely difficult to use for basic site reporting. Things as simple as merely seeing which pages are doing best has become very problematic with GA, but is is extremely easy with Chartbeat. For extremely complicated analysis it may not provide as much detail, but to keep the content creators of your site aware of what is happening, Chartbeat is the way to go.
Score 9 out of 10
Vetted Review
Verified User
Chartbeat enables the newsroom to be data-driven, from curating the homepage and recirculating articles to social media, to making key decisions with real-time data at their fingertips. The integration of Google Discover information in real time allows us to understand what type of content works best and what is in high demand by our audience at the moment.
  • Real time data of audience engagement
  • Detailed page traffic information in real time
  • Recirculation and engagement information in real time.
  • AI prediction tools for content recommendation.
An effortless method to empower the newsroom with data-driven capabilities, requiring minimal effort for implementation and training. Chartbeat's API allows the development team to integrate real time data that powers engagement widgets throughout the site.
March 12, 2024

I love Chartbeat!

Melissa M. Hart | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use it to track visitors to our website, and learn what they are reading, how much time they are spending on the site, where they are coming from. This data helps inform where we put our marketing dollars to help promote our work. It's invaluable and I trust Chartbeat's data more than what's captured by Google Analytics.
  • Recirculation data
  • Referral traffic
  • Time on article/engaged minutes
  • Number of people on a story at any given time
  • I love how you added the ability to search historical data by specific dates
  • Might be useful to break out email referrals from social traffic
It's a must-have for publishers!
Score 9 out of 10
Vetted Review
Verified User
We are a media company. Publishers use Chartbeat primarily to understand how their journalism is performing in real time. A number of teams have monitors up in their work areas to follow Chartbeat and to see which content is trending at that moment.

Some teams also use Chartbeat for performance data but we rely on Adobe Analytics for performance information leading to questions about which is "right."
  • real-time analytics
  • easy to use UI
  • benchmarking against past performance
  • easy to use autogenerated reports
  • training sessions on new features
  • customer support
  • tracking multiple teams publishing content in a holistic way
  • confusion over performance metrics
Chartbeat -- as advertised -- is the best in class tool to manage real-time website performance. The tool is extremely helpful to benchmark performance and to move beyond vanity metrics like clicks by also tracking engaged time.

The only downside for us is actually an upside for Chartbeat -- because the tool is so easy to use and understand our journalists prefer it over other performance tracking tools. Chartbeat has some information on performance but much more extensive information can be found in other tools. We also work more to track the accuracy of the metrics in other tools.
Score 9 out of 10
Vetted Review
Verified User
Used to track performance of our articles within sections of our digital platforms. Helps us clarify what specific headlines work to draw readers in, and in general, Chartbeat is an incredibly useful tool. The entire organization is using Chartbeat and it provides my colleagues with equally useful data to help guide the decision-making process that takes place every day.
  • Instant data/feedback for how stories are performing.
  • Instant data/feedback for how headlines are performing.
  • Helps us decide which stories work depending on time of day/what regions of the world are awake.
  • Deeper dive on what regions of countries are reading a story.
  • The historical tool doesn't work as quickly as I would like it to.
  • At times, can seem not particularly user-friendly.
Headlines is the best example: If the story is being covered by most/all of our competitors, it is absolutely crucial to get the headline right. The efficient ways that Chartbeat works means that testing different headlines will pay instant dividends with Chartbeat's data indicating what is resonating (or not) with the audience.
Score 10 out of 10
Vetted Review
Verified User
We use Chartbeat on a regular basis every day to monitor the analytics of our website, both in realtime and reflecting on the past performance of content using the historical dashboard. It's a crucial tool for our editorial team, and much more user-friendly (and well-presented) than Google Analytics. Our entire team is familiar with the product and encouraged to use it regularly, and we have daily quickfire reporting sessions every morning which are all carried out using data from Chartbeat.
  • Realtime data is updated much faster than other tools
  • All of the data in Chartbeat is presented clearly and very easy to understand
  • It's very easy to navigate around. You don't have to be a master of the invisible corridors to know where to find things!
  • Very easy to switch between live data and historical data
  • Good breakdown of different user types, ranging from loyal to casual
  • Traffic source data is well presented on the realtime dashboard
  • Traffic source data is less granular on the historical dashboard than it is in realtime
  • It can be hard to do a deeper report over a period of time, it tends to focus on top articles for any date range
  • You can't sort the live data page, if for example you wanted to do a quick check of the total page views for articles so far that day. You have to wait for the following day to run checks like that as a historical report
The main point of benefit is the realtime data. This is vital to our team as we are publishing a lot of content per day, so we have a busy homepage to manage and it's important to know which content is performing well. We also like to get an understanding as quickly as possible - which Chartbeat offers - of where traffic is coming from. Often we will see an example where a page is getting high traffic from Google, for example, and we know that might not need to be placed so prominently on the homepage because the traffic is arriving to us externally anyway. Without that depth of understanding what is performing best and why - updated immediately, unlike in Google Analytics now - our homepage would not be as well optimised for users coming to us direct.
Score 9 out of 10
Vetted Review
Verified User
We use it companywide for analytics to see what is and what isn't working to see where we need to focus our website content. It helps us also figure out where we stand with our website's performance as well as which stories actually work. It also shows us which social media does well for us, and which ones we don't need to pay much attention to.
  • Accurate numbers to let us know how we are doing relative to our goals
  • Extensive breakdowns of where, geographically and digitally, our readers are coming from
  • Real-time reports of what people are reading on our site
  • Showing us when our readership is the highest and lowest
  • Video viewership
  • Make specific author numbers more visible
It is well suited to keeping me toward a specified goal, and gives me concrete numbers and gives me an idea of what we need to do to meet our goals. It's less appropriate if you want something more than pageviews, and doesn't really do a lot for video views.
Score 8 out of 10
Vetted Review
Verified User
We use Chartbeat to select the stories we'll repromote, to inform pitches for SEO articles, to review the performance of authors, to conduct headline tests on the homepage, and to check the real-time performance of our newly published articles. We also utilize Chartbeat's quarterly insights (published on its blog) as benchmarks.
  • User interface
  • Account management
  • Research (as published in the Chartbeat blog)
  • Spike Alerts
  • Drop Alerts
  • Big Board
  • Headline Testing
It's useful in helping us curate the stories on the homepage. Our editors also appreciate that Chartbeat is user-friendly to non-technical people. They don't need to manipulate too many settings (just filters) to surface actionable insights. The interface is also intuitive, so onboarding new users is easy, and getting answers (to questions such as "Which stories are doing well in search?") is fast.
Score 9 out of 10
Vetted Review
Verified User
We use Chartbeat across the editorial departments in our organisation to track performance of pages on our website in Real-Time, along with the Heads-Up Display to manage the homepage, and the headline and image testing tools. We also use the Historical and Advanced Queries functions to complete more detailed analysis when required.
  • Provides easy at-a-glance look at what people are reading right now
  • Heads-up Display allows you to make sure the homepage is showing the content people want to read
  • Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability
  • The 'Historical' tool has limited functionality for breaking down results (e.g. by specific referrer)
  • Some of the data available in Real-Time is not easily available to look back on (e.g. Heads-Up Display) to see how a story performed in different positions
  • 'Click-through rates' reported in Headline Testing results don't seem to tally with what would be an intuitive definition (clicks divided by views)
It is invaluable for at-a-glance and real-time measurement of performance, and for spotting spikes or trends quickly.
December 08, 2023

Big fan of Chartbeat

Score 9 out of 10
Vetted Review
Verified User
We use Chartbeat to monitor live (fluid) recurrents to our website, other sister publications, and specific sections of our website. Chartbeat paints a picture of exactly who is reading what at any given moment, as well as how our site is performing on the whole at any one particular time.
  • Live statistics
  • Historical data
  • Traffic direction/generation
  • Can load too slowly
Chartbeat is a great newsroom tool as it shows us how our content is performing at any given moment. A further breakdown of stats could be handy though
Score 9 out of 10
Vetted Review
Verified User
I use it for analytics. It's a valuable tool for tracking how well our audience is responding to a story, how well a headline has worked, how long people are spending reading a story, and how we might improve an article in the future. Analytics are vital to understanding our audience.
  • Live updates on story performance
  • Headline testing abilities
  • chart ranking that newsrooms can keep a constant eye on.
  • Some functionality improvements would be good
  • faster login
  • quicker response to audience reaction
One particular scenario cropped up recently during coverage of a live mass football game. We ran a live blog and Chartbeat made it possible for us to see how many people were engaging with the content in real time, which made it easy for us to adapt the output to suit the size of audience, and to engineer ways to engage more people through social media.
Luisana Pacheco | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Thanks to this software we have considerably improved the traffic on our website, improving the content we publish, attracting more audience. It has functions such as web page analysis, which tells us the visitors, what the users saw more of the page, the time they took, and all in real-time.
  • It has an analysis of published content, which allows us to see what are the contents that have captured more audiences across the page, replicate those topics and generate more traffic.
  • We can index our website in the software and see the articles that have had more interaction, those that are on the rise and those that are in decline, and the behavior of users within our website.
  • Videos are also monitored by this software and we can easily monitor the reach of the videos uploaded on our platform.
  • I would like its mobile version to be as extensive as the web version, so I could use the software anywhere without limitations.
  • It would also be great if they would alert me when the numbers and trends of the page are down, so I can take the foresight and make corrections.
  • They could make their interface a little less overwhelming so that only the requested data would be visible on the screen and not all the data at once.
We recommend this software to all companies that have a website and want to get the most out of it, attracting the public and building audience loyalty. A tool that will help them to improve their web content and therefore position themselves in the first places of the search engines.
Score 9 out of 10
Vetted Review
Verified User
I currently use Chartbeat to monitor which fundraisers people are currently viewing. Chartbeat allows us to stay on top of the fundraisers that have the highest number of eyes on them in real-time, which helps us stay on top of breaking stories on the site. By knowing the top fundraisers, we are able to get fundraiser organizers' help faster.
  • Provides real-time information.
  • Allows you to see the number of people on a page.
  • Simple to use.
  • It would be nice to be able to freeze a page to capture the data.
  • The ability to sort by state would be helpful.
  • Having a chat agent available for questions or help in real-time would be nice.
I can only speak to how Chartbeat is well suited since I am unaware of all the different scenarios where it wouldn't work well. In my case, my job is to share fundraisers with news outlets in order to get the fundraiser organizer's help and support in their efforts. Chartbeat allows me to see the trending fundraisers in real-time. This is helpful because more often than not when a lot of people are looking at a fundraiser, it's usually because of a recent news event.
Score 8 out of 10
Vetted Review
Verified User
Chartbeat is essential for tracking my and my colleagues' article performance, user retention, and source of visitation (where readers came from whether it's social media, Google search, etc.). The big board is a quick reference tool for viewing this type of information, but I also really like the historical feature that lets me peer back at past content, see what was trending and why. It gives me a chance to plan ahead based on that feedback!
  • Gives you a quick overview of on-site traffic and content performance.
  • Lets you generate in-depth reports.
  • Auto-email features for sending yourself reports.
  • Shows you where your readers came from!
  • Jumping in and out of historical pages is sometimes fussy.
  • Don't like the friction of sidebar navigation.
  • Some features seem either unnecessary or complicated.
  • Simple is best! Graphics are very pleasing.
If you are looking for a tool that tracks traffic, content performance, author performance, and reader retention with a relatively simple interface and gleaming graphics then this is for you. Trickier things like report generation are made much more seamless now, and except for some friction in the sidebar navigation –– I find it to be a pretty flawless tool that I would recommend to friends or others in the media field. It's just a basic necessity to understand content these days, so Chartbeat is a great tool at that!
Kim Kay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Chartbeat offers the best real-time page view and unique browser tracking. It's an excellent tool to track the impact a story is having on social media. The best way to use it is to always use it. Have it open all the time to track stories and make sure you placed them in the right place on your website for maximum impact.
  • Real-time tracking
  • Social media impact
  • Headline testing
  • More mobile options
If you run a website you need Chartbeat. More responsive in tracking real-time concurrents and pavevies than GA
November 10, 2021

Give me a (Chart) beat!

Score 10 out of 10
Vetted Review
Verified User
My team uses it to gauge what users are reading and how to rank stories on our website. Chartbeat is displayed prominently in our newsroom so all can see it, although only the digital team has individual logins. Chartbeat helps us deliver page views and follow-up on stories generating interest. It also displays referrals, allowing us to see where traffic is coming from.
  • See in real-time which stories are performing well.
  • A/B headline tests allow my team to deliver the best entry to our stories.
  • See referrals, letting us cater stories to sites.
  • Clear definitions of what every link on Chartbeat means.
  • Referrers on mobile app is limited compared to desktop.
  • Ability to compare more than a month out.
I use Chartbeat daily and instruct my team to do the same. For "hot" stories, I have my team test headlines to provide the best product to our users. We track new sites that are linking to us to see if we can deliver stories to them in an ongoing fashion.
Score 8 out of 10
Vetted Review
Verified User
We used Chartbeat to see what was doing well on social media platforms and our website in order to better curate content that will be interesting to our listeners and followers. It gave us a great understanding of what trends our followers were interesting in and helped curate our choices.
  • It's helpful in showing what content is doing well
  • What content is popular among readers you can follow up
  • How the website is doing so that I can better organize the homepage
  • Being able to see social media on various pages the story is shared on
Chartbeat is great for getting a sense of what our readers and listeners are interested in so that our content curation can be as specific as possible. It would be really helpful if I was able to see the various pages the story was posted on.
Score 9 out of 10
Vetted Review
Verified User
Our company uses Chartbeat to track trending online content that will translate to our other departments' use of promoting those stories or not.
  • How many people are viewing a certain story
  • Which stories we could follow up on
  • What stories do well within the communities we serve
  • Search function could be better at finding prior stories
  • Seeing the specific social interactions a story is having
I think Chartbeat works great at signaling what stories could be followed up on or what stories would be good to send out in a push alert if they're already doing well on social media. It is also great to see what stories continue to do well to continue pursuing that type of content.
Score 8 out of 10
Vetted Review
Verified User
We use Chartbeat across the company to track user engagement on our news website. We use Chartbeat to track the performance of pages and the traffic that it attracts to better customise our product for our users.
  • Analysis of user engagement and use retention on websites.
  • Tracking of the performance of a specific page or a section or the website as a whole.
  • Take informed decision based on the viewing trends and social media engagement by users.
  • Could have an option to compare traffic from competitor websites.
  • The pageviews data is only available for that day. Could have historical total pageviews data.
  • Options to track engagement of a link on Twitter, too.
Chartbeat is well suited to map the unique traffic and re-circulation to a specific page and its real-time performance as far as user engagement is concerned.
Score 9 out of 10
Vetted Review
Verified User
We use Chartbeat at WKMG to track user engagement on stories on, test headlines on the homepage, and make decisions on website arrangements.
  • Headline AB testing: To improve our headline writing.
  • User engagement: To determine what stories we should promote.
  • More data on user engagement: More details on where they are finding our stories/links.
Chartbeat is a good tool for media/journalists to track how articles are found online and what works well on the homepage.
Score 10 out of 10
Vetted Review
Verified User
We track current web users and what stories are trending on our website. Mainly used by the website department but the whole newsroom has access. Our reporters and journalists like to check the success of their own stories. In our morning editorial meeting, Chartbeat data is used to see if any trending web stories should turn into that day's TV package or should there be a follow-up from the day prior.
  • Shows where social traffic is coming from and specifically each Facebook page.
  • Shows where all story traffic is coming from
  • Sends an email alert when there's a spike on a story
  • Headline testing
  • Daily graphs of traffic broken down by traffic source
  • Doesn't always compare accurately with Google
  • Link off to story directly from real-time dashboard instead of having to click into that story to then get direct link
  • On the 7 day graph view I would like to also see that days rolling total of pageviews and uniques instead of just on the today graph view
Great use among web team to monitor daily story views throughout the day to know if some stories on our site should be highlighted higher up on the home page due to them gathering a lot of attention.
July 27, 2021


Score 9 out of 10
Vetted Review
Verified User
I use it to track analytics of editorial content that is published on the website. It is being used across the department, and is likely also being used across the entire organisation. It helps me and other writers target content and see which is performing well, and which is performing badly, as well as social media insights.
  • Visualisations are good.
  • It tells when something has picked up on social media.
  • Good tracking across the day.
  • Search could be better.
  • Analysis over time needs improvement.
  • More social media insights from other platforms.
Chartbeat is useful for a general overview of how well content is doing across platforms, but it would be better to get more insight into the social media platforms - for example who is sharing content on Twitter - as well as a better search functionality for authors. The mobile app could also be improved, as it is difficult to search for a specific author.
Score 10 out of 10
Vetted Review
Verified User
Each brand uses Chartbeat, but I can only speak to how my brand uses it specifically. Everyone on editorial and social has Chartbeat open all day long to see what's working and where we can tweak headlines to help get more eyeballs on those stories. We especially love the big board where we can see all the content performing at one time and historically when we've been in the office, I cast it to the large TVs above our desks.
  • Real-time data - to see what our audience is engaging with to help inform future stories.
  • Having a clear and modern version of what a return visitor is (using your 5-second tracker); this is important because it gives us a clear understanding of who is reading our content and for how long—it helps us define our loyalists and discoverers.
  • Easy snapshot of referrers to see where traffic is coming from.
  • Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
  • More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
  • Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.
This provides a great snapshot as to what's working at any giving moment. I've always liked how easy Chartbeat's interface is to use and makes it fairly easy to click around to find new pieces of data. I also really love the headline testing on our homepage so we can see real-time how slight changes to word can help a story take off.
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