ChartMogul vs Kochava

• Data Ingestion - Because we use a payment processor that ChartMogul understands, they are able to ingest the data automatically and process it with almost no input from us.
• Analysis and Insights - Once we got our data into ChartMogul, we immediately started seeing some patterns in our data that hadn't previously been apparent to us.
• Customizability - ChartMogul makes it fairly easy to customize and extend the dashboard (and to enrich our data manually via the API).

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• Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

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• ChartMogul doesn't always integrate both ways well. When data is modified that has been previously pushed to ChartMogul, bugs can occur.
• I haven't seen an A/R turnover report but this would be helpful to have.

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• Hard to pull reporting
• often tracking issues, and advertisers seem to have a hard time integrating
• lack of visibility on many events, and poor fraud detection

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• We are able to see how our company is doing in terms of churn, sales, and overall health.
• It's a fantastic resource to drill down by customers and learn past subscription history and trends.

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• Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
• Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
• We can also use Kochava's app links and QR codes to boost our conversion.
• Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.

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