Cheetah Digital Customer Engagement Suite vs. Oracle Siebel Enterprise Marketing Suite (discontinued)

I think that Cheetah is specifically well suited for personalized, relevant messaging to customers. They help provide tools to give users the ability to create campaigns that will generate positive interpretations and help move your business forward.

Incentivized

If you need a hosted rather than cloud based CRM, Siebel is a consideration. It's best suited to organizations with a large customer database. Given the complexity involved you need at least two full time marketing analysts.The email marketing functionality isn't core to the offering and most organizations would be much better served by cloud based email systems. Siebel offers a very comprehensive feature set and is powerful in the hands of a super user. However, given the costs involved in upgrading a hosted solution I would put serious effort into convincing your decision makers to go for a cloud based CRM instead.

Incentivized

• It offers social media tracking, which is a big competitive advantage against its rivals.
• Email targeting options are better than MailChimp.
• Good price.

Incentivized

• Enhances the workflow
• Provide personalization
• Availability
• Offers solution strategies

• I would love more ability to create programmatic campaigns that follow customers on a lifecycle.
• Continue to improve the user interface to make all features more usable to their users.

Incentivized

• I would have to say that there have been times when a customer's information has vanished, it can be chalked up to a technical error but, when in business, it can be detrimental for future or potential customers, or business partners.
• My biggest issue as with some other CRMS is what I call the "slug crawl." It is certainly an issue anytime a program isn't running properly. A sluggish program is no exception. The last thing you want to deal with is a program that refuses to load and or runs slowly, then everything becomes the dreaded waiting game, where more often than not, no-one wins, especially not the business.

Incentivized

A very conservative data security policy limits the organization to a hosted solution. At particular issue is the tendency of cloud based CRMs to have data centres based in the US, a major issue for Canadian consumers. Once you have integrated a system of this size and complexity, and have the staff resources to utilize it effectively, it's hard to justify a move to an alternative. Consider Siebel if you are a conservatively run organization with a large database of customers and a big marketing team

Incentivized

Cheetah has never been known for its customer service and the few times I had to contact the answers I got were either incomplete or not really useful for the problem I was having at the moment. I think there is a lot of room for improvement in this aspect.

Incentivized

They are very comparable to each other. Cheetah is a little more user-friendly and the customer service is much better, but Responsys had more features that I liked to use.

Incentivized

Salesforce is easier to use and more open source and available for external integrations.

Incentivized

• It has raised costs due to its price, reducing ROI.
• However, we have gotten good results and great CPAs with them, improving margins.
• It has allowed us to be faster on testing, improving ROI in the long term.

Incentivized

• It has increased the business tactics as we have added more clients who wish to use this technology.

Incentivized