TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Choozle

    Score9 out of 10
    N/AChoozle, headquartered in Denver, provides a digital advertising software platform that leverages consumer data to power programmatic advertising campaigns across display, video, mobile and other mediums.

    $99

    per month

    Ipsos Synthesio

    Score8.8 out of 10
    N/ASynthesio, an Ipsos company (acquired 2019) offers social monitoring and engagement tools. Synthesio competes with major listening vendors like Radian6 and Sysomos. A point of differentiation is that Synthesio offers a mix of technology and human analysis. In their view, human analysis is required to validate and interpret the data. Customers are large, particularly French, brands.

    $1,200

    per month

    Pricing
    ChoozleIpsos Synthesio
    Editions & Modules
    Choozle Go
    as low as $99
    per month
    Choozle Pro
    Custom
    Synthesio
    $1,200.00
    per month
    Offerings
    Pricing Offerings
    ChoozleIpsos Synthesio
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    ChoozleIpsos Synthesio
    Small Businesses
    Listrak
    Score10 out of 10
    Mention
    Score8 out of 10
    Medium-sized Companies
    Sailthru
    Score5.3 out of 10
    Mention
    Score8 out of 10
    Enterprises
    Listrak
    Score10 out of 10
    Social Suite by Reputation.com
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ChoozleIpsos Synthesio
    Likelihood to Recommend
    8.0
    (1 ratings)
    9.0
    (6 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    ChoozleIpsos Synthesio
    Likelihood to Recommend
    Choozle
    It works well if you have a small budget that you want to fully control. If you don't have to know where your ads actually ran, this will work.
    Incentivized
    Read full review
    Ipsos
    It's a very good tool. It covers every need we have for social media listening & monitoring. Bad thing is that those who were selling us the software were not much concerned about costs and were not reducing although there are a lot of market leaders like Sprinklr who are really good with compensation & value addition
    Incentivized
    Read full review
    Pros
    Choozle
    • Easy to use
    • Plenty of targeting options
    • Self control spending
    • Great reporting
    Incentivized
    Read full review
    Ipsos
    • Synthesio has an unlimited volume, which helps us to not worry about going over budget. This helps us focus on refining our search to pull in the mentions that have the most value.
    • Synthesio has an excellent support team. They are always available to answer any questions we have.
    Incentivized
    Read full review
    Cons
    Choozle
    • Customer Support
    • Need to be able to tell me what sites my ads were delivered to
    • UX
    Incentivized
    Read full review
    Ipsos
    • I’d love better graphics when I pull reports.
    • The sentiment data is still inaccurate.
    • We are unable to weed out all mentions of the arena associated with the bank.
    Incentivized
    Read full review
    Likelihood to Renew
    Choozle
    No answers on this topic
    Ipsos
    Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
    Read full review
    Support Rating
    Choozle
    No answers on this topic
    Ipsos
    Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
    Read full review
    Alternatives Considered
    Choozle
    We use them for some campaigns, but no longer use them exclusively. They also charge a monthly platform fee of $99. We spent 100K a month with them.
    Incentivized
    Read full review
    Ipsos
    I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
    Incentivized
    Read full review
    Return on Investment
    Choozle
    • we switched away from Choozle after a 6-month test run
    • ROI was up the first month, but down 5 after so we went to a new DSP
    Incentivized
    Read full review
    Ipsos
    • It has helped us understanding the on going topics on our social page quite well.
    • Really helped us in community management in due time for social accounts. Saved a lot of clicks and time as well as resources.
    • Employees feel really happy with the tool because it lets them do the work fast and securely.
    Incentivized
    Read full review
    ScreenShots