Highly recommended for social listening
December 04, 2019

Highly recommended for social listening

Alison Walkley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Monitoring Dashboards

Overall Satisfaction with Synthesio

It is being used by the digital marketing department to monitor what is being said about the bank so we can either respond or simply be aware of our reputation. We also monitor our competitors to be aware of our standing from a consumer standpoint in the industry of financial services.
  • Aggregating brand mentions.
  • Filtering out extraneous noise.
  • Pulling in mentions from multiple sites and platforms.
  • Filter setup for multiple topics and keywords.
  • I’d love better graphics when I pull reports.
  • The sentiment data is still inaccurate.
  • We are unable to weed out all mentions of the arena associated with the bank.
2 - It’s just myself and my manager in the digital marketing department.
  • Better customer support in real time.
  • Better data on competitive trends.
  • Live monitoring of topics of concern to the bank for reputation management.
Synthesio is solely dedicated to social listening over total social media management so we find their tool to be more robust.
Synthesio is one of the best social listening tools I’ve worked with. It has the ability to set up numerous filters depending on what you want to report on, and then to dive deep into that data. If you’re monitoring your brand or company, your competition, or trending topics, you’ll have an easy go of it with this tool.