We are using Sprinklr [Modern Sales & Engagement] to try to efficacy of our corporate and local advertisements. We have hundreds of independent groups that are running advertisements worldwide. Sprinklr [Modern Sales & Engagement] allows us to capture the success metrics for each of these metrics in one place to be able to identify best practices in our advertising efforts. We then share these best practices with our independent groups to improve their advertising efforts.
- Easy to understand data and dashboards
- Reliable customer service
- Synchronizes well with main social media platforms
- Insights from dashboards could be more actionable rather than informational
- External link dashboards do not allow users to adjust timeframes of the data
- Many issues with Facebook ad accounts being deactivated from Sprinklr and consistently have to be added back in
Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.
I have found the Sprinklr team we have worked with very willing to meet and work with us whenever we have needed them. The tool isn't perfect, but their team is very responsive to our needs. Couldn't ask for better support.
We have benefited from being able to see how our "customers" are engaging with us in our online platforms and through our social media advertising. This has allowed us to identify and share best practices with our independent groups of how they can increase their effectiveness and reach online which has resulted in greater business outcomes.