CIENCE GO Digital vs. Demand-Side Platform vs. Yahoo DSP

CIENCE GO Digital is a fine tool for companies that are just getting started with programmatic advertising (like us). Filters are simple to put on and off and we were able to display our ads in all the ways we needed. Targeting showed good results as ads were pushed in the exact directions we wanted them to go. A great experience overall.

Customer demographics that are not typical of ours are being served by our marketing efforts. We've seen fast expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results right away. The more traffic there is, the better.

Incentivized

• Intuitive UI/UX that makes the whole process of creating a new campaign easier.
• It has a precise targeting system.
• It's intuitive and support all Ads formats.

• Predictive Modeling - always performs well for Conversion & CPA based campaigns; out-performed other DSPs with similar tools.
• Email Receipt Retargeting - no other DSP offers the ability to do this, so it is 100% proprietary, as far as I know.

Incentivized

• The price is a bit expansive.

• Higher inventories for audience targeting
• Greater effectiveness in the delivery of ads, as delivery takes place in many disqualified domains
• More dynamism to achieve better performance in campaigns

Incentivized

CIENCE GO Digital is definitely easier to use and with less bugs and blockers.

Google Ad Manager is like an angel coming into your organization to save you when you've been battered, beaten, and bruised. The entire UI is a wonderful breath of fresh air. It just "works" where ONE doesn't. The costs, the learning curve, the data organization all outweigh EVERY SINGLE feature of ONE by AOL.

Incentivized

• It helped us to create more effective campaigns with better results.

• AdTech helps us determine where to steer our audience, and where to project our next campaign.
• AdTech helps us view data based on user likes, clicks, and analyze trends among our audience.
• What I don't like about AdTech is that it can sometimes put some people out of a job, as it streamlines work to the point that some on payroll may be...well, unnecessary.

Incentivized