CitrusAd vs. Kevel

Well suited Targeting Capabilities: it allows advertisers to reach highly relevant audiences with their ads. CitrusAd has algorithms and data analytics to target consumers based on their browsing behavior, demographics, purchase history, and other relevant factors. Purchase history is a capability we will be interested in. Customizable Campaign: CitrusAd provides advertisers with customizable campaign options to suit their specific needs and objectives. I.e., sponsored products, cross-sell sponsored products, display ads. Improve Automatic targeting: To ease the campaign creation process and let the RMN manage the campaign budget. Integration with CRM: Straighforward integration with 3Ps to enable easy usage of the suppliers' data in their CRM to optimize campaigns.

Incentivized

For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google).

Incentivized

• easy to learn
• auctioning model
• campaign performance

Incentivized

• More personable team that can address customizations needed to the product.
• Easy to use interface.
• Frequent product updates with notifications via email.
• Well documented API.

Incentivized

• automatic targeting for campaigns
• better analytics reports
• speed

Incentivized

• User interface could be faster to load.

Incentivized

We know about Criteo and Crealytics, but we have not evaluated any other solution at this stage. These two are alternatives that we could integrate into our platform to give our clients more flexibility. We started with CitrusAd because they are offering the base capabilities we need now and we had experience with them.

Incentivized

Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server.

Incentivized

• Quick go to market
• Increase Retail Media revenue

Incentivized

• Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.

Incentivized