CJ Affiliate vs. Outbrain

CJ would be a great place for any publisher looking to monetize their blog or social media accounts. Products that have broad targeting or rely on bargain hunters would perform really well as there are tons of coupon sites and fashion blogs. Niche products would have a harder time growing as they would probably still need to do a lot of outreach.

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If your client or organization is running a high volume awareness campaign, Outbrain would be a platform to diversify your mix with. Pretty low maintenance and easy to set up, you can get ads running in a few minutes. If your primary goal is conversions, there are probably better channels you can use where the targeting is a little more transparent and would likely see a higher avg conversion rate.

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• their portal is easily usable
• communication within the system is supper easy
• searching for new affiliates is really great

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• Website network: Outbrain provides high-quality websites in its network so that you can get a quality audience.
• Affordable pricing: The CPC offered by Outbrain is relatively cheaper than other alternatives.
• Content dashboard: The dashboard allows you to edit the content before publishing it on Outbrain's platform.

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• It's a great platform but have selected countries.
• Sometimes loading speed is too slow in my experience.
• Customer service needs to be improved in my opinion.

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• Customer Service - Speaking to a human is nearly impossible, there is no "chat" function, and no phone number immediately available. Ultimately, I've had to email a generic CS contact and wait several days before heading back.
• High Number of Guidelines - The number of guidelines one must meet before using Outbrain is much higher than any other ad platform I've used. Most of them are highly specific and not necessarily items that a website would have out-of-the-box.

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The use case is very obvious, brand awareness and low cost conversions because of its reach in billions. The platform is easy to use, well sorted and defined with good click optimized algorithms and brands can use it without hesitation. If monitored well and optimized accordingly, this can prove to be one of the best advertising channels.

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We had an account manager assigned to us, but they really didn't offer too much help outside of the financial side of things. We used the self-serve platform with mild suggestions every few weeks from our reps amounting to "spend a bit more here."

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CJ definitely has the largest pool of publishers and is well built out in terms of features. However, it does appear that they have a lot of dead weight in their pool which is something that their competitors claim they have solved. We ultimately selected CJ because we had previous experience with the platform and wanted to tap into their affiliate pool.

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Here at AdRizer my personal ad sources primarily revolve around Google Ads & Outbrain. Taboola is extremely similar to Outbrain minus the fact that strategies are dictated on the account level unlike by campaign with Outbrain

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• we have been able to make a good amount of money
• we just share the link and then the companies do the rest

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• None. My perspective is that further testing is needed as well as additional tracking capabilities applied to be able to assess value. However, it's a CPC model and relatively inexpensive in regards to additional reach, especially if it's packaged in with an Earned media push into the marketplace.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info