Claritas PRIZM Premier vs. Impact

• Nielsens account managers are amazing. I could brag about my account rep forever.
• Get onsight training, it helps the process start at lightspeed.
• Importing external information into consumerpoint is tricky, but super fast once it is learned. I'm pretty tech saavy and I did it wrong initially. Formatting is finicky. That's part of why the onsight training is so great.

Any publisher looking to monetize their blogs would be a great fit. The size of the publisher probably doesn't matter. They have a wide selection of advertisers and publishers can sign up for free. Advertisers that are looking for great partners for their affiliate programs would be good fits. One of the benefits is that Impact really focuses on recruiting high-quality publishers.

Incentivized

• Segmentation.
• Media targeting and buying.
• Behavioral research.
• Purchasing behaviors.

• There are no hidden charges and tracking is instant and automated.
• As an affiliate, Finding relevant offers and managing the programs is quite easy.
• It has a great user interface which is quite easy to use and manage.
• There is nearly zero downtime, which makes it much more efficient and reliable.

Incentivized

• I would like better projections for micromarkets, such as non US Census metro areas.
• Organic segmentation can be very time consuming, but it always is.

• User interface could be improved a little, as it is a quite difficult task to find the content or links
• Approval from the advertisers sometimes takes a huge amount of time. If they can somehow reduce the response time, it will be great
• New affiliates might find the onboarding process a little difficult

Incentivized

It can be expensive, but the strategic insights you get from it are unreal. It is one of those products that we now wonder what we did without it. Segmentation is a must in whatever business and PRISM makes it significantly easier. We reviewed several synthetic and organic segmentation methods, including ESRI and k means clustering analysis, and PRIZM is by far the best.

We've been reaching out requesting support for two months and no one has responded. They completely ghosted us. We've emailed the original sales rep, our account manager, our sales rep and account manager's bosses, and others. Still no response, though I can see the emails have been opened multiple times. I've never experienced worse support.

First promoter has been a phenomenal affiliate platform to use. It has everything I need from a reporting perspective. It has everything I need from a payout perspective. It has all the links, tips, and tools I need for promoting products. Overall it is a far better tool to use

Incentivized

• Definitely a return on investment. We have been able to make much better use of our media buys. We have seen conversion rates skyrocket because of the targeting we were able to do.
• Our media buys were much more cost efffective. An example is the TV listing pages of the newspaper was cheaper than the front page for certain segments.
• It has helped support expansion into a new market for our health insurance products.
• We are able to design products based on the populations needs and behaviors rather than what someone heard.
• We were also able to map risky health behaviors across our service area and target the unhealthy by zip code.

• By using Impact we were able to increase the number of advertisers on our platform.
• Delayed payments on the part of advertisers or Impact creates so many execution issues.
• Multi regional campaigns helped us to increase our presens in the market.