CleverMaps vs. TapClicks

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverMaps
Score 8.0 out of 10
N/A
Czeck company CleverMaps (formerly CleverAnalytics) offers their eponymous location intelligence platform for market research, competitor analysis, and locating business potential.N/A
TapClicks
Score 9.1 out of 10
N/A
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API…N/A
Pricing
CleverMapsTapClicks
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CleverMapsTapClicks
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsTapClicks offers a subscription on a month-to-month basis. We offer multiple packages catered to your needs. Try us out for free, no credit card required.
More Pricing Information
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CleverMapsTapClicks
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All AlternativesView all alternativesView all alternatives
User Ratings
CleverMapsTapClicks
Likelihood to Recommend
8.0
(1 ratings)
9.1
(27 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
CleverMapsTapClicks
Likelihood to Recommend
CleverMaps (formerly CleverAnalytics)
If you need to characterize the loaded data with statistical parameters, it is preferable to do the analysis previously and only load the results for the software to show them. This does not detract from the software, it is simply impossible to "have the best of everything" in a single application.
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TapClicks
For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
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Pros
CleverMaps (formerly CleverAnalytics)
  • The response of the software to the requirements has been consistently fast. Only in extreme cases where the speed of the internet system present in the site where the tool is being used is extremely slow, we have recorded delays in accessing information.
  • The software allows the possibility of several people located in different geographic locations, simultaneously accessing the same information, without interfering with each other.
  • It has made it possible to detect "information gaps" that were thought to be non-existent, and that resulted in expedited decision-making, to try to fill the gap or to find alternative solutions, not initially contemplated.
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TapClicks
  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
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Cons
CleverMaps (formerly CleverAnalytics)
  • It is not functional if it is intended to be used in small mobile screens, since to achieve an adequate visualization of the maps and the side panel, at least one screen the size of a tablet is needed.
  • There are times when you do not want to show (for reasons of confidentiality or for commercial reasons, for example) all the data that is associated and loaded in the database. So far we have not found a way to load the data in a way that ensures that "sensitive data" is displayed only when desired, and not automatically with the data set in general. The option is possible. Research is continuing on this.
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TapClicks
  • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
  • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
  • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
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Likelihood to Renew
CleverMaps (formerly CleverAnalytics)
No answers on this topic
TapClicks
TapClicks is a must have for our agency clients
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Usability
CleverMaps (formerly CleverAnalytics)
No answers on this topic
TapClicks
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
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Support Rating
CleverMaps (formerly CleverAnalytics)
No answers on this topic
TapClicks
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
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Alternatives Considered
CleverMaps (formerly CleverAnalytics)
With sincerity, the company has not opted in particular for any of these applications. It has evaluated the benefits and weaknesses of the named applications and other additional ones that are not included in the previous list. As it happens with almost everything in life: there are skills and potentialities of a software that are more applicable in certain fields of work, and for certain characteristics inherent to the data that it handles. Within this same company, there are applications that are more useful for a certain type of data and information and less versatile for others.
More important is the knowledge that must have, about the data and processes involved, the person who has the responsibility of selecting a certain software.
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TapClicks
The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
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Return on Investment
CleverMaps (formerly CleverAnalytics)
  • It allowed detecting "information gaps" in places where it was not expected that this scenario could occur.
  • It has made it possible to quickly visualize, locations where, although information existed, this information was relatively old, or of low quality compared to that which can be obtained with the most recent technologies.
  • The detection of these scenarios improved the level of satisfaction that the company routinely asks of its clients, who stated that they are highly satisfied with the level of knowledge that the company has in relation to information, especially the historical records, that in our field of action is of high importance.
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TapClicks
  • Greater efficiencies in providing reports to our clients
  • Great reporting features to sell when we're trying to close new business as an agency
  • Ability to resell and add margin to our investment
  • Automated reporting for our clients which saves our team time
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ScreenShots

TapClicks Screenshots

Screenshot of Connect to over 100 servicesScreenshot of Easy set upScreenshot of Custom color themes and easy configurabilityScreenshot of Send automatic email reports in any formatScreenshot of Add a custom logo or customer brandingScreenshot of Margin/Markup capabilities