Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cloudinary
Score 8.0 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
Uptempo
Score 8.7 out of 10
N/A
Uptempo (formerly known as BrandMaker, Allocadia, and Hive9, the original companies that merged to form Uptempo) offers their enterprise marketing resource management platform.N/A
Pricing
CloudinaryUptempo
Editions & Modules
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
CloudinaryUptempo
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CloudinaryUptempo
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
CloudinaryUptempo
Small Businesses
pCloud
pCloud
Score 7.9 out of 10
Kantata PS Cloud
Kantata PS Cloud
Score 7.4 out of 10
Medium-sized Companies
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
Enterprises
MediaValet
MediaValet
Score 9.8 out of 10
MediaValet
MediaValet
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CloudinaryUptempo
Likelihood to Recommend
10.0
(6 ratings)
8.0
(22 ratings)
Likelihood to Renew
-
(0 ratings)
6.4
(5 ratings)
Usability
10.0
(2 ratings)
8.2
(1 ratings)
Support Rating
9.0
(3 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
7.3
(1 ratings)
Ease of integration
-
(0 ratings)
7.9
(10 ratings)
User Testimonials
CloudinaryUptempo
Likelihood to Recommend
Cloudinary
Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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Pros
Cloudinary
  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
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Cons
Cloudinary
  • Their API does require URLs that can get quite lengthy and not always easy to parse on sight.
  • Documentation on how transformations work and what they actually do to your image could be clearer (what does force_strip actually mean?).
  • Although a free tier exists and is quite generous, should you need to acquire a premium plan for your needs the pricing at scale can climb quickly.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • Integrate the marketing department closer to the other companies departments output.
  • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
  • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
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Likelihood to Renew
Cloudinary
No answers on this topic
Uptempo (Formerly BrandMaker, Allocadia, Hive9)
I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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Usability
Cloudinary
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
Easy to use and allows you to track just about anything that's important to your business
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Support Rating
Cloudinary
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
No answers on this topic
Alternatives Considered
Cloudinary
Cloudinary seemed to be the most sophisticated with the most documentation and platform support. Other solutions seemed to be a lot harder to implement, however, due to the good documentation and API samples on their GitHub we were able to implement it nicely. Additionally, they have a lot of really well-known brands using them like Wired, Sky News, and eBay which gave us a lot of confidence that this was a good robust solution to use and to help others with
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
We have just used Bynder for some time but when we compared its performance with Uptempo we instantly knew it was superior in most of the aspects. It had better data analysis accurate reports and helped us track and manage our budget, so overall we were really happy with Uptempo.
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Return on Investment
Cloudinary
  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)
  • We have been able to more effectively look at our buys and see how they are performing on an ROI basis. Previously our spend data and leads were in two different places but this has allowed us to combine them.
  • We have only been in the software for five months so I think we will continue to see the ROI impact as we build out reports. Right now we're still trying to find the reports that will help us the most in our optimization.
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ScreenShots

Uptempo Screenshots

Screenshot of Uptempo Marketing Finance & Budget Management interface, which provides the ability to plan, iterate, control, and optimize budgets.Screenshot of Uptempo Work & Resource Management, the a central platform that manages, controls, and optimizes workflows across the marketing team's workload for improved responsiveness, performance, and strategic alignment. As soon as campaign plans are finalized, marketers can automatically direct tasks to the appropriate people based on campaign plan details. Automated review processes circulate work for collaboration and approval across internal and external stakeholders. Reviewers can contribute suggestions directly on print and video drafts via commenting, annotation, and time-stamp capabilities.Screenshot of Uptempo Brand Management, which forms the central platform to access, adapt, and order timely, correct, and brand-compliant media for every touchpoint. This makes it easier for global marketers to trust how their brand assets are being applied and that they are avoiding non-compliance and financial risk.Screenshot of Uptempo Marketing & Campaign Planning, which provides full visibility and control over activity planning and performance across multiple stakeholders. It empowers marketers to plan, manage, run, localize, and optimize campaigns across all regions and channels aligned on the overall strategy.Screenshot of Uptempo's Impact Modeller, which translates planned activities into projected outcomes. Teams can visualize revenue based on conversation rate and deal velocity across different activities, maximizing impact and results. This helps marketers quickly shift tactics to those that promise the greatest return.Screenshot of Uptempo's Marketing Finance & Budget Management module, that ingests actuals recorded in a connected finance or ERP system and reconciles them with original planned marketing spend. Invoices and Purchase Orders integration show actual and committed spend for the period and allows marketers to link their original bottom up plan to current spend. Marketers can split POs, track accruals and forecasting to ensure teams stay within allocated budgets.