Mailtastic vs. Terminus ABM Platform

I would recommend it for anyone who bases their initial setup on Microsoft 365 environment as it is the easiest way to manage licences and users. It is intuitive to set up and use, signatures appear instantly, campaign updates are live, and metrics can be nicely reported. There are not so many points that one can complain about in regards to Mailtastic, maybe some OS or platforms have lack of support, but that is it.

Incentivized

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

• Signature Management Organization wide
• Time based campaigns
• Signature data reporting and metrics
• Campaign dashboards
• Device Adaptivity

Incentivized

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Formatting per email client/mailbox provider
• Wider pricing options or Plans not per user
• Wider MacOS support
• MacOS integration done not via apple mail signatures
• Unified and automatic integration for all Mail app versions (online, mobile, desktop app)

Incentivized

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Great tool to use in every aspect. There are apps for PC and Mac OS, extensions for Outlook, online versions support. There are tons of materials and FAQs on how to Mailtastic setup for a platform or environment. It takes off a lot of time from administrator of the product as users can connect themselves to this system.

Incentivized

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

• More leads and interactions originating from emails
• Tracking email interactions
• Requires upkeep and internal management

Incentivized

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting