Item: Mailtastic
Rating: 8
Author: Nikita Vinichenko

Overall Satisfaction with Mailtastic, from Cognism

Use Cases and Deployment Scope

We include Mailtastic for all our external email operations for signatures and campaigns in them. Each team has it customized and catered to their audience and it is easy to oversee all signatures in one place. Campaigns and banners are easy to maintain and update, the time frames and other conditions are there to help with time-sensitive promotions and other FOMO related ideas.

Pros and Cons

Pros

Signature Management Organization wide
Time based campaigns
Signature data reporting and metrics
Campaign dashboards
Device Adaptivity

Cons

Formatting per email client/mailbox provider
Wider pricing options or Plans not per user
Wider MacOS support
MacOS integration done not via apple mail signatures
Unified and automatic integration for all Mail app versions (online, mobile, desktop app)

Return on Investment

More leads and interactions originating from emails
Tracking email interactions
Requires upkeep and internal management

Usability

Great tool to use in every aspect. There are apps for PC and Mac OS, extensions for Outlook, online versions support. There are tons of materials and FAQs on how to Mailtastic setup for a platform or environment. It takes off a lot of time from administrator of the product as users can connect themselves to this system.

Key Insights

Do you think Mailtastic delivers good value for the price?

Yes

Are you happy with Mailtastic's feature set?

Yes

Did Mailtastic live up to sales and marketing promises?

Yes

Did implementation of Mailtastic go as expected?

Yes

Would you buy Mailtastic again?

Yes

Other Software Used

Zoho CRM, Zoho Mail, Make

Likelihood to Recommend

I would recommend it for anyone who bases their initial setup on Microsoft 365 environment as it is the easiest way to manage licences and users. It is intuitive to set up and use, signatures appear instantly, campaign updates are live, and metrics can be nicely reported. There are not so many points that one can complain about in regards to Mailtastic, maybe some OS or platforms have lack of support, but that is it.

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