TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    CustomShow.com

    Score8.2 out of 10
    Enterprise companies (1,001+ employees)
    CustomShow is a B2B sales presentation platform that enables marketing teams to manage and control content while letting sales teams customize and present on multiple platforms. Combining a Slide Editor, Presentation Library and Online and Offline presenting options, CustomShow is designed to streamline workflows and gives teams the tools to build and deliver presentations.N/A
    Pricing
    CognismCustomShow.com
    Editions & Modules
    No answers on this topic
    CustomShow
    $0
    Per User per Month
    Offerings
    Pricing Offerings
    CognismCustomShow.com
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismCustomShow.com
    Considered Both Products
    Cognism
    No answer on this topic
    CustomShow
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismCustomShow.com
    Prospecting
    Comparison of Prospecting features of Cognism and CustomShow.com
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    CustomShow.com
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and CustomShow.com
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    CustomShow.com
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and CustomShow.com
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    CustomShow.com
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and CustomShow.com
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    CustomShow.com
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismCustomShow.com
    Small Businesses
    Owler
    Score9.7 out of 10
    Mediafly
    Score7.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Mediafly
    Score7.7 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    ClearSlide
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismCustomShow.com
    Likelihood to Recommend
    9.5
    (6 ratings)
    8.2
    (1 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.2
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    CognismCustomShow.com
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    CustomShow
    It is well suited for larger organizations. It cannot be used by single individuals like people who use Prezi or Powerpoint. If you are a large organization and looking to save on productivity, time, and improve branding across marketing and sales pitches, this software is absolutely amazing. I would highly recommend anyone heading up a company with 25 employees or more consider the software.
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    CustomShow
    • It allows you collaborate and share across your organization.
    • It integrates video seamlessly into any presentation you create.
    • It have an incredible slide library management component that stores everything in the cloud for the users.
    • Used by major fortune 100 companies, it allows for organizations to present their best and look their best.
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    CustomShow
    • I think the analytics piece could be improved a little more.
    Read full review
    Likelihood to Renew
    Cognism
    No answers on this topic
    CustomShow
    Because it provides a great user experience, it makes my organization look good in front of pitches, and the software is great from a collaboration perspective. Plus, I like the fact that i can use video incredible well with all of my presentations. It has minor challenges and takes time to figure out, but once you do the sky is the limit.
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    CustomShow
    No answers on this topic
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    CustomShow
    I think they are all stacking up against each other. Powerpoint is a free alternative. But I think CustomShow doesn't focus on better looking powerpoint slides....it focuses on better looking presentations period. Because of that, CustomShow is really in a different category of business presentation software and up there with Clearslide.
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    CustomShow
    • It has had a positive ROI in that the level of productivity in creating presentations has grown.
    Read full review
    ScreenShots

    CustomShow.com Screenshots

    Screenshot of Slide Library - drag-and-drop to build custom presentationsScreenshot of Slide Editor - Build branded slides with seamless video integrationScreenshot of Desktop Viewer - Present seamless online or offlineScreenshot of Viewing Metrics - Get detailed slide-by-slide viewing metrics