Good for automating prospecting and outreach
November 05, 2025

Good for automating prospecting and outreach

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Prospector
  • Cognism Chrome Extension
  • Refresh

Overall Satisfaction with Cognism

We use Cognism for market research and lead generation, as well as backlink outreach for SEO. We use it to identify leads for both use cases, collect contact information like emails, phone numbers and LinkedIn profiles, compile lists, and write and schedule outreach emails and set follow ups, and A/B test subject lines and sequences.

Pros

  • Automating emails and followups
  • Helping personalize email copy
  • Building lists and exporting contacts to CRM

Cons

  • The phone numbers don't always work
  • Sometimes data export can be a little tricky, requires a lot of clicks
  • UI can be a bit complicated sometimes
  • Cognism has allowed us to generate leads for the business
  • Helped us save hours of manual work in market research
Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building

Do you think Cognism delivers good value for the price?

Not sure

Are you happy with Cognism's feature set?

Yes

Did Cognism live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cognism go as expected?

Yes

Would you buy Cognism again?

Yes

Cognism is great for getting contact information for leads and automating cold outreach. You can use it to help SDRs and marketers save time on market research, prospecting and following up on cold outreach. Cognism is not suitable as email marketing software for marketing campaigns for nurture sequences/customer marketing/customer comms etc.

Cognism Feature Ratings

8.7
Advanced search
10
Identification of new leads
8
List quality
8
List upload/download
8
Ideal customer targeting
8
Load time/data access
10
7.0
Contact information
6
Company information
8
Industry information
7
8.3
Lead qualification process
7
Smart lists and recommendations
7
Company/business profiles
9
Alerts and reminders
9
Automatic data refresh
8
Tags
8
Filters and segmentation
10
9.0
Sales email templates
10
Append emails to records
8

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