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Our main data-enrichment tool
December 28, 2022

Our main data-enrichment tool

Jessylyn Jonsay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Prospector
  • Cognism Chrome Extension

Overall Satisfaction with Cognism

Our sales development team needs a strong data enrichment tool. Thus, we use Cognism to look for phone numbers and emails of our prospective customers. We also get insights on who amongst our prospects are in DNC and whether the phone number is direct, mobile, or HQ. Also love that I could easily import them into SFDC.
  • They give us a headsup if the phone number is direct, mobile, or HQ
  • They advise us if the email is verified - that reduces our bounce rate.
  • They also advise us if our prospect's number is in the DNC list
  • Data are not 100% accurate, which is normal for every data enrichment tool. But at least we could flag it to them so they could improve it.
  • Sometimes, I'm having problems exporting info into SFDC.
  • Wish I could also export the contacts directly to Outreach.
  • Phone number info
  • Email info
  • Integration to SFDC
  • We were able to reach prospective customers through phone or email
  • We save time not dialing office numbers, because Cognism gives us a heads up on that
  • We don't annoy prospects who don't want unsolicited phone calls, since Cognism advise us if the number is in DNC
Data quality for phone numbers in APAC

Do you think Cognism delivers good value for the price?

Yes

Are you happy with Cognism's feature set?

Yes

Did Cognism live up to sales and marketing promises?

Yes

Did implementation of Cognism go as expected?

Yes

Would you buy Cognism again?

Yes

In terms of giving "upfront" info about the data, Cognism is well suited. I've used Lusha and LeadIQ in the past, and they don't give insights on DNC as Cognism does. They also don't give a headsup on whether the phone number is direct, mobile, or office and the only way to find that out is through calling those phone numbers directly.