Cognism the winner after testing multiple tools.
November 04, 2025

Cognism the winner after testing multiple tools.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Prospector
  • Cognism Chrome Extension
  • Cognism for Salesforce

Overall Satisfaction with Cognism

Both our Business development and sales teams are using Cognism every day. We have a list of companies we need to sell to, so we need to identify and then get in contact with key people of those companies. Cognism helps us to find the right people at each organisation, and then helps us to get into contact with them by providing their direct contact information, such as direct mobile and email.

Pros

  • Identifying key decision makers.
  • Providing direct contact information (mobiles, emails etc.)
  • Ease of use.
  • Diamond Verify function (Cognism will look for the mobile number if not available).
  • On-site training for our teams.

Cons

  • Because of all the possibilities and features, there's a slight learning curve.
  • The dashboard is quite detailed, need to get used to navigating.
  • Decreased time per sales stage.
  • Decreased prospect research.
  • Decreased account research.
  • Overall massively shortened our closing time.
Cognism does come with a learning curve, which makes sense because of all the functionalities it offers. In the beginning, it will take some time to get used to it. Also, for new employees, this counts. We had on onsite training provided by them, which was very helpful. Having a few experienced people in your team with Cognism already helps a lot. Once you know how to use it, it's very easy!
Lusha works great in some countries in terms of numbers, but Cognism globally has way better data quality. Besides that, the list building and integration are way better and more advanced with Cognism. We've worked with both tools for years in loads of different countries and compared results; Cognism was definitely the winner for us.

Do you think Cognism delivers good value for the price?

Yes

Are you happy with Cognism's feature set?

Yes

Did Cognism live up to sales and marketing promises?

Yes

Did implementation of Cognism go as expected?

I wasn't involved with the implementation phase

Would you buy Cognism again?

Yes

Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.

Cognism Feature Ratings

9.8
Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
10
Ideal customer targeting
9
Load time/data access
10
9.0
Contact information
10
Company information
9
Industry information
8
9.6
Lead qualification process
10
Smart lists and recommendations
9
Salesforce integration
10
Company/business profiles
9
Alerts and reminders
9
Data hygiene
10
Automatic data refresh
10
Tags
9
Filters and segmentation
10
10.0
Sales email templates
10
Append emails to records
10

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