Item: Cognism
Rating: 8
Author: Ebad Ur Rehman

Overall Satisfaction with Cognism

Use Cases and Deployment Scope

We use Cognism as a Sales Intelligence platform. It helps us in identifying verified email addresses and mobile numbers of our prospects. Other than that, I use Cognism for leads list building and enrich a current set of leads as well. The quality of data is good, and we get less bounce emails

Pros and Cons

Pros

Quality of prospects
Leads list building
Enriching current set of leads

Cons

The mobile number quality needs to improve as the connect rate is lower
It should also add sub industries to contract the list and find ICP
The AI assistant is not ideal

Return on Investment

The bounce rate is lower now by 50%
The lead quality is improved by 20%
We need all in one platform so we dont have to navigate between bundle of tools

Usability

Its a good tool gives good ROI but would love to have one tool that does all. We have Cognism for data intelligence and Salesloft for execution. If Cognism can have Salesloft functionality, integrate AI well, and gives us the option to build leads list in particular industries like HVAC, Data Center, Property Management, that are not available yet, I'd give it a 9

Alternatives Considered

Apollo.io and Lusha

Cognism is good in terms of email quality but fails in providing additional functionality of execution. Besided that the AI assistant fails miserably, that can be improved to provide and help sellers build leads list and maintain a pipeline. It should also recommend leads based on user's previous activity and so on and so forth.

Key Insights

Do you think Cognism delivers good value for the price?

Not sure

Are you happy with Cognism's feature set?

Yes

Did Cognism live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Cognism go as expected?

Yes

Would you buy Cognism again?

Yes

Other Software Used

Apollo.io, Salesloft, Salesforce CRM Analytics

Likelihood to Recommend

Its a good tool, the quality of data is good specially for emails. So its going to be a good addition in sales tool arsenal for sales teams. However, there are some areas that can be improved significantly like AI Assistant, Quality of mobile numbers. It is less appropriate if teams are looking to execute candeces as well

Cognism Feature Ratings

Comments

Please log in to join the conversation

Good ROI but needs a few improvements

Modules Used