Item: Cognism
Rating: 10
Author: Verified User

Overall Satisfaction with Cognism

Use Cases and Deployment Scope

We use Cognism primarily as a data enrichment tool for our sales team and a data list building tool for running sales and marketing campaigns mainly for cold email outreach. For running campaigns we need a good quality data tool that provides accurate data for EU and North America. Its also provides phone numbers and if there isn't one available you can click a button and Cognism will go out and find you one.

Pros and Cons

Pros

Data enrichment
Email List building
EU data
North American data
Integration to CRM
Integration to LinkedIn sales navigator
Verified emails to avoid a high bounce rate
Exporting Data for campaigns

Cons

Sometimes US / North America data is not accurate as EU data
Could have more phone numbers
Sometimes even verified emails can bounce, would be good to have a checker in the platform

Return on Investment

Good quality data means more leads, which mean ROI and more closed won deals.
Run more campaigns as the data side is easy to handle
Easy to use tool, enriches data for better campaigns

Usability

Cognism is very usable and easy to understand and build data lists based upon your required criteria, they are then easy to export and upload and launch email campaigns. The advanced search features take a little while understand the specifics of how you build the data lists but wither way its very easy to be u and running fast.

Alternatives Considered

Apollo.io, Smartlead, Clay, InfoZoom, NeverBounce a ZoomInfo company and ZoomInfo Marketing

Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder.

Key Insights

Do you think Cognism delivers good value for the price?

Yes

Are you happy with Cognism's feature set?

Yes

Did Cognism live up to sales and marketing promises?

Yes

Did implementation of Cognism go as expected?

Yes

Would you buy Cognism again?

Yes

Other Software Used

Apollo.io, ZoomInfo Marketing, Clay

Likelihood to Recommend

If you need a lot of data from all global regions then Cognism is the way to go if you are looking for a good price point and you are needing to run multiple cold email campaigns that it meets that requirement, as it provides great enriched data that has a high delivery rate and low bounce rate. Great tool overall.

Cognism Feature Ratings

Comments

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Great Data Enrichment Tool Great Value A

Modules Used