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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognism

    Score8.4 out of 10
    N/ACognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.N/A

    Hearsay, now part of Yext

    Score8.9 out of 10
    N/AAfter the August 2024 acquisition, Hearsay Systems joined Yext, combining Yext's digital presence management with Hearsay's compliant customer engagement tools.N/A
    Pricing
    CognismHearsay, now part of Yext
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CognismHearsay, now part of Yext
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CognismHearsay, now part of Yext
    Considered Both Products
    Cognism
    No answer on this topic
    Yext
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    CognismHearsay, now part of Yext
    Prospecting
    Comparison of Prospecting features of Cognism and Hearsay, now part of Yext
    Feature
    Cognism
    8.5
    4 Ratings
    10% above category average
    Hearsay, now part of Yext
    -
    Ratings
    Advanced search8.74 Ratings00 Ratings
    Identification of new leads8.04 Ratings00 Ratings
    List quality8.24 Ratings00 Ratings
    List upload/download9.34 Ratings00 Ratings
    Ideal customer targeting8.04 Ratings00 Ratings
    Load time/data access9.04 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Cognism and Hearsay, now part of Yext
    Feature
    Cognism
    7.8
    4 Ratings
    1% above category average
    Hearsay, now part of Yext
    -
    Ratings
    Contact information8.04 Ratings00 Ratings
    Company information7.74 Ratings00 Ratings
    Industry information7.74 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Cognism and Hearsay, now part of Yext
    Feature
    Cognism
    8.4
    4 Ratings
    12% above category average
    Hearsay, now part of Yext
    -
    Ratings
    Lead qualification process7.74 Ratings00 Ratings
    Smart lists and recommendations7.74 Ratings00 Ratings
    Salesforce integration9.73 Ratings00 Ratings
    Company/business profiles8.04 Ratings00 Ratings
    Alerts and reminders9.33 Ratings00 Ratings
    Data hygiene8.33 Ratings00 Ratings
    Automatic data refresh7.74 Ratings00 Ratings
    Tags7.74 Ratings00 Ratings
    Filters and segmentation9.34 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Cognism and Hearsay, now part of Yext
    Feature
    Cognism
    9.5
    2 Ratings
    24% above category average
    Hearsay, now part of Yext
    -
    Ratings
    Sales email templates10.02 Ratings00 Ratings
    Append emails to records9.02 Ratings00 Ratings
    Best Alternatives
    CognismHearsay, now part of Yext
    Small Businesses
    Owler
    Score9.7 out of 10
    Simplify360
    Score7.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Customer.io
    Score9.1 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    SAP Service Cloud
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CognismHearsay, now part of Yext
    Likelihood to Recommend
    9.5
    (6 ratings)
    9.0
    (1 ratings)
    Usability
    8.7
    (4 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    CognismHearsay, now part of Yext
    Likelihood to Recommend
    Cognism
    Cognism works great for startups, scale-ups and large enterprises. It helps us close deals faster because we can very easily find the right people who can move our deal forward fast, and reach them directly instead of having to go through an HQ number/gatekeeper. It also saves us hours and hours on research we'd otherwise have to do manually.
    Incentivized
    Read full review
    Yext
    Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
    Incentivized
    Read full review
    Pros
    Cognism
    • They give us a headsup if the phone number is direct, mobile, or HQ
    • They advise us if the email is verified - that reduces our bounce rate.
    • They also advise us if our prospect's number is in the DNC list
    Incentivized
    Read full review
    Yext
    • Single dashboard of all your social media channels
    • Automation of posts
    • Scheduled posting as per design
    • Great for analytics & customer Interactions
    Incentivized
    Read full review
    Cons
    Cognism
    • The mobile number quality needs to improve as the connect rate is lower
    • It should also add sub industries to contract the list and find ICP
    • The AI assistant is not ideal
    Incentivized
    Read full review
    Yext
    • Lacks ability for significant flexibility and customization
    • Mobile app sometimes does not save the posts that are edited
    • It does allow you to tag or hashtag any post.
    Incentivized
    Read full review
    Usability
    Cognism
    Cognism's UI is modern and sleek. While some functions like setting up sequences required a few more clicks than I think is necessary, every other feature is intuitive and easy to use. Everything is easy to find and users are able to quickly navigate to where they need to go for different use cases like research, email creation and sequence building
    Incentivized
    Read full review
    Yext
    If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
    Incentivized
    Read full review
    Support Rating
    Cognism
    No answers on this topic
    Yext
    1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
    Incentivized
    Read full review
    Alternatives Considered
    Cognism
    Cognism is great as its positioned itself in the middle of the pack from a pricing perspective, as it provides quality data for campaigns. The lower and cheaper options do offer it at a fraction of the cost but that just means that data quality is lower. Cognism is the best allrounder
    Incentivized
    Read full review
    Yext
    Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
    Incentivized
    Read full review
    Return on Investment
    Cognism
    • The bounce rate is lower now by 50%
    • The lead quality is improved by 20%
    • We need all in one platform so we dont have to navigate between bundle of tools
    Incentivized
    Read full review
    Yext
    • It has helped us save time in maintaining our social media handles
    • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
    • It helped us design our posts better based on inputs & design ideas based on our past posts
    Incentivized
    Read full review
    ScreenShots