Overview
ProductRatingMost Used ByProduct SummaryStarting Price
commercetools
Score 8.2 out of 10
N/A
commercetools is a composable commerce and frontend eCommerce solution, supporting B2B and B2C online selling with a dynamic interface that handles complex catalogs.N/A
Drupal
Score 7.0 out of 10
N/A
Drupal is a free, open-source content management system written in PHP that competes primarily with Joomla and Plone. The standard release of Drupal, known as Drupal core, contains basic features such as account and menu management, RSS feeds, page layout customization, and system administration.N/A
Magnolia
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
commercetoolsDrupalMagnolia
Editions & Modules
No answers on this topic
No answers on this topic
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
commercetoolsDrupalMagnolia
Free Trial
YesNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
commercetoolsDrupalMagnolia
Considered Multiple Products
commercetools

No answer on this topic

Drupal

No answer on this topic

Magnolia
Chose Magnolia
I've used a number of Content Management Systems in the past that have similar features to Magnolia including custom ones that aren't widely used or can be listed, but Drupal is probably the most comparable. I would say that Drupal is more kind to custom code and overall …
Chose Magnolia
Magnolia is not as costly as other enterprise grade platforms and is easier to deploy, more reliable and less resource hungry. It's often also easier to use and certainly easier to use than it's Open Source counterparts. It also manages content in a much more structured manner …
Chose Magnolia
Cost was prohibitive for SiteCore. We liked the support that Magnolia gives us in terms of being an actual Company. We love open-source, but have had problems with Umbraco in the past in terms of upgrade paths etc.
Chose Magnolia
Of all the ones we looked at that met our requirements Magnolia was clearly the best value for money and had a solid background that you could trust and that could take care of you in case of problems.
Chose Magnolia
Putting all together: capabilities, support, community and price... Magnolia is the best combination, maybe not the best on each aspect, but for sure in the combination
Chose Magnolia
Magnolia has an automatic, and speedy social media publication extension, which spread content to all social sites. Also, the insertion of extensions and plugins is more effective when on Magnolia against the opponents. Magnolia admits and adopts diversity, hence, it is a …
Chose Magnolia
We also considered using Contentful as we were looking at alternatives for having greater control over WYSIWYG content. We decided the best path would be to instead upgrade Magnolia to the latest version to get the benefits with Stories.
Chose Magnolia
Our enterprise selected Magnolia.
Chose Magnolia
Magnolia is a java based CMS system and the features it comes with satisfied the needs of the project.
Chose Magnolia
I evaluated many CMS products and I’m continuing to evaluate them to verify the new functionality introduced.

I evaluated these products: Alfresco, Apache Lenya, DotCMS, Drupal, Liferay, Hippo, Joomla, OpenCMS. I chose Magnolia because Magnolia offers two licensed community …
Features
commercetoolsDrupalMagnolia
Online Storefront
Comparison of Online Storefront features of Product A and Product B
commercetools
9.1
2 Ratings
16% above category average
Drupal
-
Ratings
Magnolia
-
Ratings
Product catalog & listings10.02 Ratings00 Ratings00 Ratings
Product management9.02 Ratings00 Ratings00 Ratings
Bulk product upload10.02 Ratings00 Ratings00 Ratings
Branding8.02 Ratings00 Ratings00 Ratings
Mobile storefront8.01 Ratings00 Ratings00 Ratings
Product variations10.02 Ratings00 Ratings00 Ratings
Website integration9.02 Ratings00 Ratings00 Ratings
Visual customization9.02 Ratings00 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
commercetools
8.0
2 Ratings
5% above category average
Drupal
-
Ratings
Magnolia
-
Ratings
Abandoned cart recovery6.01 Ratings00 Ratings00 Ratings
Checkout user experience10.02 Ratings00 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
commercetools
10.0
2 Ratings
18% above category average
Drupal
-
Ratings
Magnolia
-
Ratings
eCommerce security10.02 Ratings00 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
commercetools
8.0
2 Ratings
4% above category average
Drupal
-
Ratings
Magnolia
-
Ratings
Promotions & discounts8.02 Ratings00 Ratings00 Ratings
Personalized recommendations8.02 Ratings00 Ratings00 Ratings
SEO8.02 Ratings00 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
commercetools
10.0
2 Ratings
22% above category average
Drupal
-
Ratings
Magnolia
-
Ratings
Multi-site management10.02 Ratings00 Ratings00 Ratings
Order processing10.02 Ratings00 Ratings00 Ratings
Inventory management10.02 Ratings00 Ratings00 Ratings
Shipping10.02 Ratings00 Ratings00 Ratings
Custom functionality10.02 Ratings00 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
commercetools
-
Ratings
Drupal
8.1
74 Ratings
1% below category average
Magnolia
8.0
69 Ratings
2% below category average
Role-based user permissions00 Ratings8.174 Ratings8.069 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
commercetools
-
Ratings
Drupal
7.6
69 Ratings
2% below category average
Magnolia
8.1
68 Ratings
4% above category average
API00 Ratings7.264 Ratings8.561 Ratings
Internationalization / multi-language00 Ratings8.160 Ratings7.661 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
commercetools
-
Ratings
Drupal
6.5
78 Ratings
18% below category average
Magnolia
8.0
74 Ratings
3% above category average
WYSIWYG editor00 Ratings6.171 Ratings8.565 Ratings
Code quality / cleanliness00 Ratings8.175 Ratings8.465 Ratings
Admin section00 Ratings6.878 Ratings8.070 Ratings
Page templates00 Ratings5.577 Ratings8.972 Ratings
Library of website themes00 Ratings5.568 Ratings7.01 Ratings
Mobile optimization / responsive design00 Ratings6.572 Ratings8.563 Ratings
Publishing workflow00 Ratings6.876 Ratings7.573 Ratings
Form generator00 Ratings6.472 Ratings6.958 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
commercetools
-
Ratings
Drupal
6.5
77 Ratings
13% below category average
Magnolia
7.5
69 Ratings
1% above category average
Content taxonomy00 Ratings6.971 Ratings7.663 Ratings
SEO support00 Ratings6.272 Ratings7.263 Ratings
Bulk management00 Ratings6.367 Ratings7.757 Ratings
Availability / breadth of extensions00 Ratings6.570 Ratings7.962 Ratings
Community / comment management00 Ratings6.569 Ratings6.951 Ratings
Best Alternatives
commercetoolsDrupalMagnolia
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
commercetoolsDrupalMagnolia
Likelihood to Recommend
10.0
(2 ratings)
6.0
(84 ratings)
8.1
(78 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(19 ratings)
8.1
(9 ratings)
Usability
-
(0 ratings)
6.6
(18 ratings)
8.0
(68 ratings)
Availability
-
(0 ratings)
9.7
(3 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
8.9
(2 ratings)
8.5
(67 ratings)
Support Rating
-
(0 ratings)
1.0
(5 ratings)
9.1
(3 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
-
(0 ratings)
Online Training
-
(0 ratings)
6.0
(2 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
5.1
(4 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(2 ratings)
-
(0 ratings)
User Testimonials
commercetoolsDrupalMagnolia
Likelihood to Recommend
commercetools
Commercetools is generally a very flexible, smart platform for eCommerce business. It's an API enabled, cloud solution that makes integration seamless and quick to deploy. It's also a modern platform that utilizes API query languages like GraphQl. It lacks some functionalities in pricing and geographic variations of product portfolio but the platform is constantly improving and new functionalities are added.
Read full review
Open Source
If you want to set up a basic Not For Profit (NFP) Membership system and content base, Word Press is easier than Drupal. However, if you have specific needs that require a fair bit of customisation then Drupal is the best CRM available. If the webmaster is confident with PHP and SQL, Drupal allows a lot of creativity.
Read full review
Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
Read full review
Pros
commercetools
  • Very good documentation
  • Stabile and scalable Microservice-Architecture
  • Cloud Native Platform
Read full review
Open Source
  • Drag and drop functionality is easy to use
  • Easy to switch between straight text and HTML content
  • Ability to easily have multiple environments so that pages can be built in b/c-stage before they are approved and published
  • Solid user experience where it's clear how to navigate the platform
Read full review
Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Read full review
Cons
commercetools
  • Pricing - Commercetools has pricing limitations with respect to customer/SKU combination. If an organization provides lots of custom/contract pricing for customers, Commercetools has difficulty mapping it in. They are working on this to make it more flexible.
  • Geographic variations in product portfolio - Commercetools has central product master that doesn't provide product activation/enabling based on different geographies/elevation/sales office structures. Some creative mapping skills are needed to overcome this limitation.
  • Data mapping limitations - Commercetools lacks in out of the box data mapping limitations to full fledged ERP platforms. Extensive data mapping workshops are necessary to fit the functionalities of an ERP platform from order, to delivery , to warehouse operations and billing.
Read full review
Open Source
  • This is not an easy CMS to work with if you don't have a good understanding of website development. It isn't "plug-and-play" like Wordpress or Shopify.
  • Over time, doing major updates to the system can be taxing, especially if you aren't well-versed enough in doing system updates in line with your "child" theme and code.
  • The CMS can become somewhat cumbersome with server resources if not carefully optimized while you build and customize it to your liking.
Read full review
Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
Read full review
Likelihood to Renew
commercetools
No answers on this topic
Open Source
The time and money invested into this platform were too great to discontinue it at this point. I'm sure it will be in use for a while. We have also spent time training many employees how to use it. All of these things add up to quite an investment in the product. Lastly, it basically fulfills what we need our intranet site to do.
Read full review
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
Read full review
Usability
commercetools
No answers on this topic
Open Source
As a team, we found Drupal to be highly customizable and flexible, allowing our development team to go to great lengths to develop desired functionalities. It can be used as a solution for all types of web projects. It comes with a robust admin interface that provides greater flexibility once the user gets acquainted with the system.
Read full review
Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
Read full review
Reliability and Availability
commercetools
No answers on this topic
Open Source
Drupal itself does not tend to have bugs that cause sporadic outages. When deployed on a well-configured LAMP stack, deployment and maintenance problems are minimal, and in general no exotic tuning or configuration is required. For highest uptime, putting a caching proxy like Varnish in front of Drupal (or a CDN that supports dynamic applications).
Read full review
Magnolia
No answers on this topic
Performance
commercetools
No answers on this topic
Open Source
Drupal page loads can be slow, as a great many database calls may be required to generate a page. It is highly recommended to use caching systems, both built-in and external to lessen such database loads and improve performance. I haven't had any problems with behind-the-scenes integrations with external systems.
Read full review
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
Read full review
Support Rating
commercetools
No answers on this topic
Open Source
As noted earlier, the support of the community can be rather variable, with some modules attracting more attraction and action in their issue queues, but overall, the development community for Drupal is second to none. It probably the single greatest aspect of being involved in this open-source project.
Read full review
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
Read full review
In-Person Training
commercetools
No answers on this topic
Open Source
I was part of the team that conducted the training. Our training was fine, but we could have been better informed on Drupal before we started providing it. If we did not have answers to tough questions, we had more technical staff we could consult with. We did provide hands-on practice time for the learners, which I would always recommend. That is where the best learning occurred.
Read full review
Magnolia
No answers on this topic
Online Training
commercetools
No answers on this topic
Open Source
The on-line training was not as ideal as the face-to-face training. It was done remotely and only allowed for the trainers to present information to the learners and demonstrate the platform online. There was not a good way to allow for the learners to practice, ask questions and have them answered all in the same session.
Read full review
Magnolia
No answers on this topic
Implementation Rating
commercetools
No answers on this topic
Open Source
Plan ahead as much you can. You really need to know how to build what you want with the modules available to you, or that you might need to code yourself, in order to make the best use of Drupal. I recommend you analyze the most technically difficult workflows and other aspects of your implementation, and try building some test versions of those first. Get feedback from stakeholders early and often, because you can easily find yourself in a situation where your implementation does 90% of what you want, but, due to something you didn't plan for, foresee, or know about, there's no feasible way to get past the last 10%
Read full review
Magnolia
No answers on this topic
Alternatives Considered
commercetools
Read full review
Open Source
Drupal can be more complex to learn, but it offers a much wider range of applications. Drupal’s front and backend can be customized from design to functionality to allow for a wide range of uses. If someone wants to create something more complex than a simple site or blog, Drupal can be an amazing asset to have at hand.
Read full review
Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Read full review
Scalability
commercetools
No answers on this topic
Open Source
Drupal is well known to be scalable, although it requires solid knowledge of MySQL best practices, caching mechanisms, and other server-level best practices. I have never personally dealt with an especially large site, so I can speak well to the issues associated with Drupal scaling.
Read full review
Magnolia
No answers on this topic
Return on Investment
commercetools
  • We were able to successfully launch the ecommerce platform in under 4 months of starting development work.
  • Integrate the same APIs to different client facing solutions.
  • The total cost of platform recovered in 8 months of deployment.
Read full review
Open Source
  • Given the endless possibilities that Drupal can have, we tend to have great support going on when we get a website launched
  • It has become much much faster and easier for us to launch a new project due to reusability
  • Configuration management in Drupal helps greatly with CI/CD, saves us costs
Read full review
Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
Read full review
ScreenShots

commercetools Screenshots

Screenshot of the Merchant Center dashboardScreenshot of an orderScreenshot of the time zone selector

Magnolia Screenshots

Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of the customer experience. This brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.Screenshot of Magnolia Orchestratem where users can manage and track campaignsScreenshot of the WYSIWYG page editor