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Compendium (discontinued) vs. gShift (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Compendium (discontinued)

    Score9.9 out of 10
    N/AFormerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.N/A

    gShift (discontinued)

    Score7 out of 10
    Mid-Size Companies (51-1,000 employees)
    gShift was an enterprise SEO, Web presence analytics and content performance platform designed to help agency and brand marketers optimize, monitor and report on the performance of their multi-channel owned, earned and paid campaigns. The product is discontinued.

    $199

    Pricing
    Compendium (discontinued)gShift (discontinued)
    Editions & Modules
    No answers on this topic
    kontextURLs
    $199
    Influencer Marketing module
    $299
    Brand Professional
    $325
    Agency Professional
    $999
    Offerings
    Pricing Offerings
    Compendium (discontinued)gShift (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—SEO Platform pricing is based on the number of keywords per month. kontextURL pricing is based on the number of clicks registered per month. Influencer Marketing module pricing is based on the number of influencers and/or rosters managed.
    More Pricing Information
    Features
    Compendium (discontinued)gShift (discontinued)
    Content Creation
    Comparison of Content Creation features of Compendium (discontinued) and gShift (discontinued)
    Feature
    Compendium (discontinued)
    7.2
    6 Ratings
    8% below category average
    gShift (discontinued)
    -
    Ratings
    Ideation6.36 Ratings00 Ratings
    Approval workflows9.16 Ratings00 Ratings
    Content collaboration7.66 Ratings00 Ratings
    Content calendar7.56 Ratings00 Ratings
    Network for content licensing/production5.54 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Compendium (discontinued) and gShift (discontinued)
    Feature
    Compendium (discontinued)
    6.6
    6 Ratings
    17% below category average
    gShift (discontinued)
    -
    Ratings
    Content hub6.56 Ratings00 Ratings
    Forms / Gated content6.14 Ratings00 Ratings
    Embedded CTAs7.15 Ratings00 Ratings
    Content distribution7.25 Ratings00 Ratings
    Content promotion6.14 Ratings00 Ratings
    Content automation6.75 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Compendium (discontinued) and gShift (discontinued)
    Feature
    Compendium (discontinued)
    6.6
    6 Ratings
    11% below category average
    gShift (discontinued)
    -
    Ratings
    Audience profiling and targeting6.15 Ratings00 Ratings
    Closed-loop tracking and reporting6.14 Ratings00 Ratings
    Content performance analytics8.26 Ratings00 Ratings
    Campaign optimization dashboard6.45 Ratings00 Ratings
    Competitive analytics6.35 Ratings00 Ratings
    SEO
    Comparison of SEO features of Compendium (discontinued) and gShift (discontinued)
    Feature
    Compendium (discontinued)
    -
    Ratings
    gShift (discontinued)
    8.6
    1 Ratings
    11% above category average
    Keyword analysis00 Ratings10.01 Ratings
    Backlink management00 Ratings6.01 Ratings
    SERP ranking tracking00 Ratings10.01 Ratings
    Page grader00 Ratings9.01 Ratings
    Competitive analysis00 Ratings9.01 Ratings
    Site audit / diagnostics00 Ratings7.01 Ratings
    Site recommendations00 Ratings8.01 Ratings
    Task management00 Ratings10.01 Ratings
    SEO Channels
    Comparison of SEO Channels features of Compendium (discontinued) and gShift (discontinued)
    Feature
    Compendium (discontinued)
    -
    Ratings
    gShift (discontinued)
    8.3
    1 Ratings
    9% above category average
    Local SEO00 Ratings10.01 Ratings
    Social SEO00 Ratings9.01 Ratings
    Mobile SEO00 Ratings4.01 Ratings
    Global SEO00 Ratings10.01 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Compendium (discontinued) and gShift (discontinued)
    Feature
    Compendium (discontinued)
    -
    Ratings
    gShift (discontinued)
    6.0
    2 Ratings
    33% below category average
    Multi-domain support00 Ratings5.01 Ratings
    Integration with web analytics tools00 Ratings7.02 Ratings
    Best Alternatives
    Compendium (discontinued)gShift (discontinued)
    Small Businesses
    Contently
    Score9.9 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Compendium (discontinued)gShift (discontinued)
    Likelihood to Recommend
    6.3
    (6 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    8.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Compendium (discontinued)gShift (discontinued)
    Likelihood to Recommend
    Discontinued Products
    Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
    Incentivized
    Read full review
    Discontinued Products
    gShift's pace of development is pretty amazing and they are very responsive to enhancement requests and other feedback on their solutions. gShift is well-suited for an agency environment where multiple clients need the basics in keyword rankings and website analytics and PPC reporting integration. gShift is less suited for a large organizations with multiple properties or web presences that are all integrated but require silos for reporting purposes or any type of parent-child reporting relationship that necessitates reporting at the property level as well as summarized reporting for all properties.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Permission levels are also nice so a random user cannot just post without a certain level of access.
    • I also like being able to update the code if necessary.
    • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
    Incentivized
    Read full review
    Discontinued Products
    • Bringing most of your applications to one platform.
    • Managing Gmail Accounts.
    • Bringing all your communication channels to one spot.
    • Easy setup and account integration.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
    • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
    Incentivized
    Read full review
    Discontinued Products
    • Minor bugs and defects are an ongoing issue - for example, PDF export capability for custom dashboards seems to be down frequently. While these type of defects are always resolved in 1-2 weeks, the fact that some of them keep reoccurring is an ongoing frustration.
    • Custom Dashboard functionality is limited to pre-set defaults as far as what data points or "beacons" as gShift calls them, that you could pull.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Discontinued Products
    It has never been down since we have used this software.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    Discontinued Products
    To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
    Incentivized
    Read full review
    Discontinued Products
    They are very different tools can't compare them.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
    Incentivized
    Read full review
    Discontinued Products
    • We have been able to identify other keyword ranking opportunities and increase our on-site conversion rate.
    • gShift has helped us prioritize content and discover content that is over-performing, and better optimize that content and use it for remarketing purposes.
    Incentivized
    Read full review
    ScreenShots

    Compendium (discontinued) Screenshots

    Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

    gShift (discontinued) Screenshots

    Screenshot of Web Presence Overview Dashboard - collection of data beacons to help focus on analytics, keyword and content performance trends, competitive visibility trends, keyword discovery, content discovery and competitor discovery.Screenshot of An agency level beacon designed to highlight keyword/content, analytics and domain-specific trends across multiple web presences.Screenshot of Keyword Dashboard - a collection of beacons designed to provide keyword visibility and discovery insights.Screenshot of Content Engagement Dashboard - Customizable kurl  dashboard designed to provide insight on content performance.Screenshot of Content Conversion Dashboard - Customizable kurl dashboard designed to provide insight into performance, optimization and ROI of content campaigns.Screenshot of Site Audit Recommendations - prioritized list of website issues based on technical SEO best practices.