Comscore Ad Metrix vs. Trendtracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Trendtracker
Score 0.0 out of 10
N/A
Trendtracker is a software platform for strategy, foresight, innovation, and enterprise risk management. Organizations such as PepsiCo, Siemens, BNP Paribas, Zurich Insurance, and the Geneva Association use the platform to monitor external environments. According to the vendor, the system monitors 19,000 sources and approximately 1 billion documents, including academic papers, patents, regulatory publications, and news media. The platform provides Trend Discovery to identify…N/A
Pricing
Comscore Ad MetrixTrendtracker
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixTrendtracker
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore Ad MetrixTrendtracker
Best Alternatives
Comscore Ad MetrixTrendtracker
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.0 out of 10
D&B Hoovers
D&B Hoovers
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore Ad MetrixTrendtracker
Likelihood to Recommend
7.0
(4 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
User Testimonials
Comscore Ad MetrixTrendtracker
Likelihood to Recommend
Comscore
Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
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Trendtracker
No answers on this topic
Pros
Comscore
  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
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Trendtracker
No answers on this topic
Cons
Comscore
  • Deeper measurement in mobile, social and SVOD/OTT
  • Major networks are not included (e.g. Turn DMP)
  • Reach/frequency tool only allows for input of demo guarantee targeting
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Trendtracker
No answers on this topic
Support Rating
Comscore
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
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Trendtracker
No answers on this topic
Alternatives Considered
Comscore
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
Read full review
Trendtracker
No answers on this topic
Return on Investment
Comscore
  • I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
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Trendtracker
No answers on this topic
ScreenShots

Trendtracker Screenshots

Screenshot of Insurance, Globally - A fully generated trend radar mapping 105 trends across 10 strategic clusters for the insurance industry -scored by momentum, maturity, and relevance, updated continuously across industries and geographies.Screenshot of a Strategy Brief - What's Changed in the Last 12 Months. The Strategy brief automatically reviews trend boards and delivers structured strategic narratives - surfacing converging signals, quantified momentum shifts, and what they mean for the organisation, without manual prompting.Screenshot of Rising Trends - Banking, Globally. A live view of the fastest-rising trends in banking, each scored by momentum and TSI with the ability to ask any strategic question directly within the board.Screenshot of a Competitor Analysis - Pharmaceutical Industry. Trendtracker surfaces competitor moves in real time - tracking strategic acquisitions, partnerships, and platform shifts with traceable source citations from premium publications.Screenshot of the Startup Ecosystem. Trendtracker tracks the startup landscape in real time - surfacing emerging players, funding signals, and strategic moves, with traceable citations from premium sources. Giving strategy and innovation teams early visibility into who is building what, before it becomes consensus.