Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
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I think this service works very well for me, but I have been a Verizon customer for almost 15 years. If you are someone who hops carriers it may not be the best fit. I also like that you can easily use it with all of your employees regardless if they prefer Android or Apple phones. (Whereas using Apple's or Google's services may not work seamlessly for all phones.) I think it still has room for improvement, and sometimes I worry about the longevity of utilization due to the nature of cell phone carriers constantly changing prices, plans, and every option under the sun to make a buck that we could be very screwed in the future if Verizon does something stupid (because historically, they all have)
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The home screen shows a little bit of everything, but being a control freak, I would like to be able to customize it. (Granted, it would most likely have most of the same elements, but, for example, I don't need photos scrolling across the top. I'd rather have buttons like quick links to jump directly to what I want or to see a further bird's eye view of the content.
I like receiving notifications that a back-up is complete, but I would like to be able to set what other notifications are and aren't allowed to push to my phone.
I have set Verizon Cloud to back up on wifi OR using the data network. But if you are using wifi while doing a content restore and you lose that connection, either by leaving the building or the local wifi dropping out momentarily, the entire content restore will stop and need to be restarted. This can be very frustrating.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They're both fairly similar in relaying data for us on our viewers. We've used comScore longer and are able to compare specific data to one another as well as competitor sites
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
All of the others provide more free storage. Verizon should out best or at least equal the best when you are already a Verizon data subscriber. It seems that by not doing this that they want to "nickle-and-dime" their already loyal customer base
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I have not used the tool long enough to determine myself, but my understanding is the team has been able to drive growth and sales significantly through the use of the tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Thus far is has been a positive experience, and has saved a lot of man hours of both employees who replaced their phones to the IT department trying to help them put everything back no longer needs to go through a lengthy process.
The cost of this option is a bit higher than I'd like. I think Verizon is a little too proud of a product that every company is now starting to offer.
There is a free version with limited space, so at least trying it out to see how it will fit with your needs isn't much of a risk.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
