Comscore Media Metrix Multi-Platform vs. CoRepo (discontinued)

Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I have to go through a lot of data, searching for healthcare companies matching specific criteria. And it took a lot of my time to filter through google search results, opening dozens, hundreds of pages to find what I was looking for. With corepo.org it got much! easier and faster. These inbuilt search filters are amazing. If you need to search companies for any reason—CoRepo is definitely something you should try. Some of my colleagues also started using CoRepo for marketing and analysis. It is free for now, so why not save time and money on daily researches. This tool still has room for improvement, but as long as it is free—it is a good substitution to some pretty expensive analogs I used before.

• Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
• The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
• Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Filters companies in search by very specific criteria.
• Saves time when doing research.
• Provides company information which is hard to find online.

• Overall platform interface.
• Faster reporting.
• More partners need to be added for analysis.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Make filters more visible, they are not obvious for new users.
• Add some descriptions or best practices.
• Allow users to create their own lists and share them.

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

From my experience, CoRepo provides better search results, with links to the main page of company's official website, allows to group companies on varied criteria. While at Crunchbase information is often outdated or insufficient. Had to verify with official company websites or LinkedIn. LinkedIn Sales Navigator has fewer filters, so I have to additionally filter search results, sometimes manually. And CoRepo is free, while Crunchbase and LinkedIn are not)

• It has allows for us to streamline our partner mix.
• Provides us with easy reporting for clients.
• Gives us one planning tool.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Increased efficiency.
• Saved time
• Gave better leads for sales.