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Comscore Social vs. Wildfire Interactive (Discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Comscore Social

    Score9 out of 10
    N/AComscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.N/A

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
    Pricing
    Comscore SocialWildfire Interactive (Discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Comscore SocialWildfire Interactive (Discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    Comscore SocialWildfire Interactive (Discontinued)
    Small Businesses
    Talkwalker by Hootsuite
    Score8.1 out of 10
    PromoRepublic
    Score7.4 out of 10
    Medium-sized Companies
    Talkwalker by Hootsuite
    Score8.1 out of 10
    No answers on this topic
    Enterprises
    1-Social
    Score5.1 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Comscore SocialWildfire Interactive (Discontinued)
    Likelihood to Recommend
    9.0
    (3 ratings)
    2.0
    (4 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.9
    (3 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    8.5
    (2 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.5
    (2 ratings)
    User Testimonials
    Comscore SocialWildfire Interactive (Discontinued)
    Likelihood to Recommend
    Comscore
    ​Shareablee is well suited in 1. Data scraping via social listening tools, codes, trackers, and manual methods 2. Data Pre-processing:Data screening, filtering, classification, and categorization as per analysis objectives 3. Analysis: Enrichment, calculation, and derivation of metrics' to benchmark and rank influencers 4. Data Visualization: Monthly, quarterly and annual reports with key observations, trends, and insights presented via Power BI dashboards
    Incentivized
    Read full review
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Pros
    Comscore
    • The sheer breadth and depth of data collection on Shareablee is second to none. If you're after full data sets - I'm not just talking current content, they have large historical data capture capability - then they're definitely worth looking at
    • They are constantly innovating, providing regular updates to the platform and data management solutions. They are truly at the head of the curve when it comes to social analytics - their ability to cut data and display it as well as present new ways of looking at data and correlations is outstanding. The affinities view/unique engaged audience metrics are particularly impressive and useful
    • The metric sets that can be applied to the content collected and the channels in question are large - at first, it can seem a little mind-boggling to get to grips with but it's worth persevering - there's so much in here to really help you understand brand marketing performance and audience engagement that it's truly invaluable
    • Customer support is second to none. Not only is it quick, it's always courteous and very very helpful. You feel like you're a priority and that you're in good hands with them
    • A little abstract, I know, but CEO Tanya is a trailblazer in the industry. Working with a group of people of this caliber - from the top down - is a clear indication of how ingrained Shareablee is with all things social data
    Incentivized
    Read full review
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Cons
    Comscore
    • Too much data at a time and it is confusing
    • No pricing information about the service on the Homepage.
    • The only way to get information about the service is requesting a demo.
    • No live Demo available.
    Incentivized
    Read full review
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Likelihood to Renew
    Comscore
    No answers on this topic
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Usability
    Comscore
    No answers on this topic
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Reliability and Availability
    Comscore
    No answers on this topic
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Performance
    Comscore
    No answers on this topic
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Support Rating
    Comscore
    No answers on this topic
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Online Training
    Comscore
    No answers on this topic
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Implementation Rating
    Comscore
    No answers on this topic
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Alternatives Considered
    Comscore
    ​Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms​ Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining
    Incentivized
    Read full review
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Return on Investment
    Comscore
    • Our ability to answer complex client briefs is a breeze now that we have this tool - we can not only answer in full, but we are now well placed to provide insight and metrics that aren't front of mind thanks to Shareablee's depth of data interrogation. This makes our investment in the tool and the support a wise choice
    • The subscription is very cost effective and the plan flexible enough to cater to our needs
    • The learning curve is fairly steep meaning that initial time investment is a little high, but the support from the team helps make the transition from learner to a proficient user as pain-free and quick as possible
    Incentivized
    Read full review
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
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